Stel­lar mag­a­zine draws read­ers to Sun­day Herald Sun

Sunday Herald Sun - - News -

THE Sun­day Herald Sun has again ce­mented its place as Vic­to­ria’s best Sun­day news­pa­per with 913,000 peo­ple read­ing us ev­ery week.

The lat­est read­er­ship fig­ures re­veal Vic­to­ri­ans con­tinue to turn to our jour­nal­ism aimed at cel­e­brat­ing and help­ing the fam­i­lies of Vic­to­ria.

“The Sun­day Herald Sun is the news­pa­per of choice for Vic­to­ri­ans,’’ Sun­day Herald Sun ed­i­tor Nick Papps said.

“From our Fair Go for Fam­i­lies cam­paigns to our up­lift­ing sto­ries that make you smile and proud to be Vic­to­rian, the Sun­day Herald Sun loves serv­ing this great state.’’

The July fig­ures from EMMA — En­hanced Me­dia Met­rics Australia — show strong read­er­ship across Sun­day Herald Sun liftouts, mag­a­zines and our in-depth sports cov­er­age.

The Sun­day Herald Sun’s flag­ship glossy mag­a­zine Stel­lar in­creased its read­er­ship by 9000 in Vic­to­ria to 347,000.

Our Gos­sip Queen Fiona Byrne con­tin­ues to be the desti­na­tion for the best celeb news with Fiona’s two-page section in­creas­ing its read­er­ship by 24,000 in the past 12 months, while our TV guide grew its read­er­ship by 9000.

Mr Papps said Stel­lar mag­a­zine had be­come an in­te­gral part of Vic­to­ri­ans’ Sun­days.

“This stun­ning mag­a­zine has the finest writ­ing, best im­ages and a must-read food section with De­li­cious,’’ he said.

“From Hol­ly­wood A-lis­ters such as Ni­cole Kid­man to the best lo­cal stars like Michelle Payne and Bec Mad­dern, Stel­lar is the mag­a­zine the big­gest names want to be in.’’

Mr Papps said the lat­est fig­ures also showed an in­creased read­er­ship of the news­pa­per’s bumper sports section, with read­er­ship grow­ing by 3000 in the past three months as the footy sea­son headed to­wards the fi­nals.

The Sun­day Herald Sun’s aver­age read­er­ship of 913,000 ev­ery Sun­day is al­most 350,000 more peo­ple than watched Fri­day night’s AFL semi-fi­nal on Chan­nel Seven be­tween Gee­long and Swans, which had an aver­age Mel­bourne au­di­ence of 576,000 peo­ple.

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