Clip­sal takes 10th flag

Sunday Mail - Travel/Escape - - SA TOURISM AWARDS -

HE Clip­sal 500 Ade­laide has won its 10th award in the Ma­jor Fes­ti­vals & Events cat­e­gory at the South Aus­tralian Tourism Awards.

Edg­ing out other popular es­tab­lished SA events and fes­ti­vals, the Clip­sal 500 Ade­laide is con­tin­u­ing to prove its stature among Aus­tralia’s most in­no­va­tive ma­jor events.

A fresh rac­ing for­mat and another mas­sive con­cert lineup fea­tur­ing Grammy Award­win­ning artist Keith Ur­ban un­der­pinned another suc­cess­ful four days of ac­tion­packed rac­ing and en­ter­tain­ment this year, which at­tracted 273,600 fans through the gate.

In 2014, the Clip­sal 500 Ade­laide at­tracted 11,818 in­ter­na­tional and in­ter­state vis­i­tors to the state.

This also de­liv­ered a $59 mil­lion ex­pen­di­ture to the SA econ­omy, with $36 mil­lion of this rep­re­sent­ing new ex­pen­di­ture to the state that would oth­er­wise not have oc­curred.

Clip­sal 500 chief ex­ec­u­tive Mark War­ren said the award fur­ther ce­mented Clip­sal 500’s rep­u­ta­tion as one of the most suc­cess­ful en­ter­tain­ment events in SA’s his­tory.

“A lot of mov­ing parts need to come to­gether to suc­cess­fully run the Clip­sal 500 each year and to win this award for the 10th time in our 16-year his­tory is a tes­ta­ment to the ded­i­cated staff and the high-per­for­mance stan­dards they’ve main­tained over a long pe­riod of time,” Mr War­ren said.

“One of the key in­gre­di­ents in the suc­cess of the Clip­sal 500 is the South Aus­tralian Mo­tor Sport Board’s preparedness to in­no­vate, rein­vent and im­prove the event each year.

“The in­tro­duc­tion of a rev­o­lu­tion­ary new twi­light rac­ing for­mat and a world-class en­ter­tain­ment line-up fea­tur­ing Keith Ur­ban and our very own Guy Se­bas­tian helped boost this event’s pop­u­lar­ity and at­tract new au­di­ences.

“On and off the track, our en­ter­tain­ment is con­tin­u­ally evolv­ing.

“Next year’s event will be the big­gest to date with the Fer­rari Asia-Pa­cific Chal­lenge Se­ries and Robby Gor­don’s Sta­dium Su­per Trucks lin­ing up on the grid for the first time.”

The 2015 Clip­sal 500 — held over Fe­bru­ary 26-March 1 — also will be bol­stered by leg­endary lo­cal band Cold Chisel re­turn­ing to Ade­laide for a one-off con­cert per­for­mance, with the re­main­ing line-up of the gig to be an­nounced later this month.

The Clip­sal 500 Ade­laide is one of sev­eral award win­ners who will now rep­re­sent South Aus­tralia at the Qan­tas Aus­tralian Tourism Awards in April 2015 in Ade­laide. PHONE 13 28 49 OR VISIT WWW.CLIPSAL500.COM.AU

FRESH FOR­MAT: The Clip­sal 500 edged out other events and fes­ti­vals to win its 10th award.

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