Just the place where green fin­gers can go potty

Sunday Mail - - CONFIDENTIAL -

IT’S the hottest ticket in town but it’s not a rock show or the lat­est mu­si­cal – it’s an in­door house­plant sale.

If you’re not across In­sta­gram trends you could be for­given for miss­ing the fact that house plants are the hottest thing in town, with hip home own­ers trans­form­ing their liv­ing spa­ces into vir­tual rain­forests with the help of pot­ted mon­ste­rias, suc­cu­lents and san­sev­e­rias.

The Jun­gle Col­lec­tive – aka Mel­bourne cou­ple Linda Vy­dra and Josh O’Meara – is rid­ing this green wave, tour­ing the coun­try to cater for the in­sa­tiable ap­petites of hip­ster hor­ti­cul­tur­al­ists.

The Jun­gle Col­lec­tive’s event at Bow­den’s Plant Three this week­end is ex­pected to at­tract more than 2000 buy­ers over two days, with tick­ets for to­day still avail­able.

Vy­dra says plants had be­come many peo­ple’s healthy ad­dic­tion.

“They’re like tat­toos,” she says. “You can’t stop at one. I think peo­ple are look­ing for some­thing to nur­ture, and it also gives you a con­nec­tion with a com­mu­nity.”

The whole op­er­a­tion has been a rag­ing suc­cess but would never have hap­pened if Josh hadn’t had one too many bumps to the head on the footy field.

“It started be­cause Josh was un­well – he hadn’t worked for three months due to con­cus­sion,” Vy­dra says.

“We thought, ‘What can we cre­ate to get him away from com­put­ers and work­ing in a bet­ter en­vi­ron­ment?’ ”

The first pop-up plant sale from their garage re­sulted in 700 plants sold in two hours, and it grew from there.

Tick­ets for to­day’s show – they’re free, it’s sim­ply to help man­age num­bers – are avail­able through the Jun­gle Col­lec­tive’s Face­book site.


GROWTH IN­DUS­TRY: Linda Vy­dra and Josh O’Meara, of The Jun­gle Col­lec­tive.

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