Just the place where green fingers can go potty
IT’S the hottest ticket in town but it’s not a rock show or the latest musical – it’s an indoor houseplant sale.
If you’re not across Instagram trends you could be forgiven for missing the fact that house plants are the hottest thing in town, with hip home owners transforming their living spaces into virtual rainforests with the help of potted monsterias, succulents and sanseverias.
The Jungle Collective – aka Melbourne couple Linda Vydra and Josh O’Meara – is riding this green wave, touring the country to cater for the insatiable appetites of hipster horticulturalists.
The Jungle Collective’s event at Bowden’s Plant Three this weekend is expected to attract more than 2000 buyers over two days, with tickets for today still available.
Vydra says plants had become many people’s healthy addiction.
“They’re like tattoos,” she says. “You can’t stop at one. I think people are looking for something to nurture, and it also gives you a connection with a community.”
The whole operation has been a raging success but would never have happened if Josh hadn’t had one too many bumps to the head on the footy field.
“It started because Josh was unwell – he hadn’t worked for three months due to concussion,” Vydra says.
“We thought, ‘What can we create to get him away from computers and working in a better environment?’ ”
The first pop-up plant sale from their garage resulted in 700 plants sold in two hours, and it grew from there.
Tickets for today’s show – they’re free, it’s simply to help manage numbers – are available through the Jungle Collective’s Facebook site.
GROWTH INDUSTRY: Linda Vydra and Josh O’Meara, of The Jungle Collective.