Take a right swipe at love
MORE than a quarter of South Australians have met a partner online, with swipe apps and chat rooms the second and third most preferred social media matchmaking platform by Millennials.
The new research from Australian online dating group eharmony released last week comes as experts predict “e-romance” will outstrip traditional ways of meeting by 2040.
The eharmony survey of 1000 Australian daters found 28 per cent of South Australians have found a partner online – slightly higher than the national average of 25 per cent.
Millennials were more likely to date online, through a swipe app such as Tinder, or via chat rooms, compared with 75 per cent of their parents and grandparents who say they’ve only ever met their partners in person.
The survey also found Millennials were three times more likely to communicate with their partner via instant messenger and text each other twice as much compared with Baby Boomers.
Baby Boomers preferred to meet in person than text or phone.
What the two generations did share, however, was a preference for humour above appearance as the most important feature in a partner.
Shared hobbies and interests came second for both cohorts and sexual chemistry was third. Psychologist and eharmony relationships and dating expert Jacqui Manning says online dating is not the only way younger South Australians are meeting each other but it is the most common way.
“It’s something that is now part of our dating world,” she said.
“Young people have grown up with texts and messaging apps so it is their normal way of connection – it doesn’t mean it’s a bad thing.”
Flinders University relationships experts Dr Priscilla Dunk-West said online dating had become a far less stigmatised practice compared with 10 years ago.
“It’s just what you do now,” Dr Dunk-West says.
And while younger South Australians are dominating online dating and swipe apps, she says older generations recently divorced or widowed from a long-time partner are also embracing the new-age romance.
Online dating company rsvp, which tends to attract an older clientele, said more than 300,000 Australians were joining its site each year.
“Online dating is already becoming the most common way people are meeting in comparison to traditional methods,” rsvp chief executive Dave Heysen said.
“We’d predict that over the next 20 years, 70 per cent of users would've met their significant other online.”
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