Do be­lieve the hype

Bri­tish pop sen­sa­tion Jessie J has been hailed as one of the best singers of her gen­er­a­tion and so far is liv­ing up to ex­pec­ta­tion, writes Ross Pur­die

Sunday Tasmanian - Tassie Living - - Music - WHO YOU ARE out now ( Is­land Records)

Cor­nish made her pop im­print writ­ing songs for Ali­cia Keys and Chris Brown, fa­mously writ­ing the Mi­ley Cyrus hit Party In The USA be­fore go­ing solo and sign­ing a ma­jor la­bel record deal last year.

Her break­through an­them Price Tag, an up­beat stance against pop so­ci­ety’s ob­ses­sion with money, has topped the charts in 14 coun­tries and it dom­i­nated Aus­tralian ra­dio last month.

She’s openly bi­sex­ual and first cap­tured the at­ten­tion of UK mu­sic fans with her provoca­tively ti­tled hit Do It Like A Dude.

But that didn’t stop many Aus­tralians ask­ing ‘‘ Jessie who?’’ when she per­formed at the Lo­gies re­cently, not that be­ing shrouded in mys­tery and up against Katy Perry fazed her in the slight­est.

‘‘ I was will­ing to take the risk be­cause I don’t want to be some­body con­fined to one ter­ri­tory,’’ Cor­nish says, adding how ‘‘ epic’’ she’s found the me­dia at­ten­tion Down Un­der.

‘‘ I def­i­nitely feel like I’m fly­ing the flag for Bri­tish mu­sic be­cause it’s not of­ten that some­one has the op­por­tu­nity to get their sin­gle and al­bum re­leased around the world.’’

Cor­nish has been shout­ing above JESSIE J is in­dica­tive of the light­ning rise in to­day’s mu­sic in­dus­try, a star deemed su­per be­fore she’s even had time to pop.

But if any singer can be real­is­ti­cally ex­pected to take on Gaga-es­que sta­tus then the girl known to her mates as Jessica Cor­nish is it.

The 23-year-old Lon­doner ( pic­tured) has al­ready been hyped to within an inch of her eye-trimmed fringe.

Hailed by Justin Tim­ber­lake as the best singer in the world, she was named the Sound of 2011 by the BBC and won the Crit­ics’ Choice at the BRIT Awards – all be­fore the re­lease of her de­but al­bum Who You Are. the crowd all her life. At 11, she was ban­ished from her school choir for be­ing too loud.

The same year her gob­bi­ness was re­warded with a cast­ing in Andrew Lloyd Web­ber’s West End pro­duc­tion of Whis­tle Down the Wind.

Af­ter at­tend­ing the BRIT School for mu­sic, a tal­ent pool which has pro­duced stars such as Adele, Kate Nash and Katie Melua, the in­evitable strug­gle to crack the mu­sic busi­ness be­gan.

She founded a girl group, Soul Deep, which lasted lit­tle over a year, while an early solo record deal came to noth­ing af­ter the la­bel she was signed to went bank­rupt.

But de­spite the knocks, the idea of quit­ting was never con­sid­ered.

‘‘ I def­i­nitely think I was put on this earth to make mu­sic and I’m the best ver­sion of my­self when I’m per­form­ing,’’ she says.

‘‘ Even dur­ing the times when I thought ‘ I can’t do this any more’ there was some­thing lead­ing me back on to the path of mak­ing my own mu­sic. Ev­ery­one has their light and their rea­son to live and mu­sic was al­ways my com­fort blan­ket.’’

That mu­sic and that voice, as pleas­ing de­liv­ered acous­ti­cally as with the full force of her al­bum’s pro­duc­tion, is now of­fer­ing com­fort to fans across the world. Cor­nish is de­light­ing in be­ing a role model. From teenagers tat­too­ing lyrics over their heart to one young­ster who claimed sal­va­tion from the brink of sui­cide be­cause of her songs, fame has come hand in hand with re­spon­si­bil­ity.

There’s lit­tle chance of a Brit­ney-style melt­down. An ir­reg­u­lar heart­beat con­di­tion means no smok­ing, drink­ing or tak­ing drugs a life­style Cor­nish is de­ter­mined to pro­mote.

‘‘ It sad­dens me that all that is the na­ture of the in­dus­try and the world,’’ she says.

‘‘ I want to be a role model for any child who’s be­ing peer pres­sured into drink­ing or tak­ing drugs. That should be nor­mal.’’

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.