Sunday Tasmanian - Tassie Living - - Front Page -

VIDEO may have killed the ra­dio star but the in­ter­net is mak­ing the TV star shine brighter.

Watch­ing TV on your own has be­come a so­cial ex­pe­ri­ence, with view­ers talk­ing back.

From the Academy Awards to Glee , and Coachella to the Bill­board Awards, view­ers at home ea­gerly jump into the con­ver­sa­tion, cre­at­ing trend­ing top­ics with hash­tags that spur other view­ers into ac­tion.

Twit­ter reg­u­larly sees spikes in par­tic­i­pa­tion when pop­u­lar pro­grams or live events air on TV.

Spe­cial­ist dig­i­tal mar­ket­ing agency Dig­i­tal Clar­ity has been watch­ing the grow­ing trend among Bri­tish tele­vi­sion users.

‘‘ Up un­til 12 months ago, TV was strug­gling to reach the younger mar­ket as more and more chan­nels were be­com­ing avail­able,’’ Dig­i­tal Clar­ity founder Reg­gie James said in a state­ment.

‘‘ So­cial TV has changed this com­pletely by turn­ing pro­grams into on­line events where you have to watch them as they hap­pen.’’

Now TV junkies can pur­chase hard­ware to en­hance their TV view­ing, like Ap­ple TV and Roku dig­i­tal re­ceiver boxes.

On­line soft­ware and apps are rac­ing to be em­braced too, with GetGlue cur­rently the most pop­u­lar. It’s ba­si­cally a TV ver­sion of FourSquare, with more than 31,000 check-ins at the Os­cars in Fe­bru­ary.

De­vel­op­ers and net­works are keen to catch the so­cial tele­vi­sion trend.

Com­edy Cen­tral’s in­au­gu­ral Com­edy Awards show ran a live hash­tag ( buzz­word) feed in the cor­ner of the screen. Pro­grams Bones and Break­ing In added hash­tags on screen in April and C-SPAN even streamed tweets from US sen­a­tors dur­ing the quo­rum call.

In Aus­tralia, thou­sands of peo­ple each week dis­cuss Q& A on Twit­ter. The live com­men­tary has been added as an in­ter­ac­tive di­men­sion to the pro­gram, fea­tur­ing se­lected Tweets with the hash­tag # qanda.

It’s a fun new way to par­tic­i­pate in a live po­lit­i­cal dis­cus­sion, with se­lected tweets pub­lished on-screen dur­ing the live pro­gram.

Real-time dis­cus­sions about TV and cur­rent af­fairs are the fu­ture of me­dia in­ter­ac­tion, not just con­sump­tion.

It’s a me­dia con­ver­sa­tion and as much as we like to watch, we like to talk.

▼Each week many Aus­tralians dis­cuss the live po­lit­i­cal pro­gram on Twit­ter in real time, with se­lected tweets ( fea­tur­ing the hash­tag # qanda) pub­lished on-screen dur­ing the show. www. abc. net. au/ tv/ qanda

Like Foursquare for TV fans, users can check-in to the pro­gram they’re watch­ing, re­ceive points, earn vir­tual re­wards and in­ter­act. www. getglue. com

The TV net­work has launched a ‘‘ sec­ond screen’’, invit­ing fans to join on­line con­ver­sa­tions with the stars, writers, direc­tors and pro­duc­ers of HBO shows dur­ing screen­ing. con­nect. hbo. com

Share your favourite shows, earn points and badges. www. gomiso. com

Checkin, fol­low TV shows, dis­cuss and share on your pro­file. www. fol­lowmy. tv

Is a ‘‘ vir­tual liv­ing room’’ where you can watch TV in real time with other fans. www. watch­party. tv

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