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Sunday Tasmanian - Tassie Living - - Front Page -

Change is afoot in the global do­main.

Green­land (. gl): The world’s largest is­land is home to just 57,000 peo­ple and its in­ter­net do­main was rarely used un­til re­cently, when Google launched its own ad­dress short­en­ing ser­vice, goo. gl

Mon­tene­gro (. me): An ex­plo­sion of in­ter­est in web ad­dresses be­long­ing to this Balkan state came when . me was launched in 2007, with names like in­sure. me and date. me sell­ing for tens of thou­sands of pounds. Face­book now uses fb. me for its own URL short­en­ing ser­vice.

Niue (. nu): Us­ing a play on words to present it­self as a ‘‘ new’’ al­ter­na­tive to tra­di­tional ad­dresses like . com and . net, this tiny Poly­ne­sian state set the trend for do­main hack­ing in the late 1990s.

Tu­valu (. tv): The Pa­cific is­land nation with a pop­u­la­tion of around 12,000 started cash­ing in on the pop­u­lar­ity of its web ad­dress a decade ago, leas­ing the right to sell . tv do­mains for $ 50 mil­lion in roy­al­ties.

Mi­crone­sia (. fm): Mi­crone­sia’s ad­dress has found a niche for mu­sic web­sites and au­dio stream­ing ser­vices, in­clud­ing Last. fm and Ping. fm

Libya (. ly): With so many do­mains al­ready reg­is­tered, a rash of com­pa­nies have spot­ted their chance to make more palat­able phrases us­ing Libyan do­mains, in­clud­ing bit. ly, ow. ly, good. ly and oth­ers.

Tonga (. to) and Italy (. it): These pairs of let­ters are sought af­ter to cre­ate brief, im­per­a­tive state­ments that are more mem­o­rable for web users ( go. to and play. it, for ex­am­ple).

Gre­nada (. gd): The Caribbean is­land’s ex­ten­sion is used by an­other URL short­ener, is. gd, in the dis­emvow­elled short­hand com­mon among many Web 2.0 star­tups.

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