Change is afoot in the global domain.
Greenland (. gl): The world’s largest island is home to just 57,000 people and its internet domain was rarely used until recently, when Google launched its own address shortening service, goo. gl
Montenegro (. me): An explosion of interest in web addresses belonging to this Balkan state came when . me was launched in 2007, with names like insure. me and date. me selling for tens of thousands of pounds. Facebook now uses fb. me for its own URL shortening service.
Niue (. nu): Using a play on words to present itself as a ‘‘ new’’ alternative to traditional addresses like . com and . net, this tiny Polynesian state set the trend for domain hacking in the late 1990s.
Tuvalu (. tv): The Pacific island nation with a population of around 12,000 started cashing in on the popularity of its web address a decade ago, leasing the right to sell . tv domains for $ 50 million in royalties.
Micronesia (. fm): Micronesia’s address has found a niche for music websites and audio streaming services, including Last. fm and Ping. fm
Libya (. ly): With so many domains already registered, a rash of companies have spotted their chance to make more palatable phrases using Libyan domains, including bit. ly, ow. ly, good. ly and others.
Tonga (. to) and Italy (. it): These pairs of letters are sought after to create brief, imperative statements that are more memorable for web users ( go. to and play. it, for example).
Grenada (. gd): The Caribbean island’s extension is used by another URL shortener, is. gd, in the disemvowelled shorthand common among many Web 2.0 startups.