Nothing you can’t learn on Google
AMERICAN filmmaker-cum-shameless-selfpromoter Morgan Spurlock is back with another one of his crock-umentaries.
In Super Size Me, Spurlock showed if you ate nothing but McDonald’s fast food for a month, you are bound to get porky. Who’d have ever thunk it?
In Where in the World is Osama Bin Laden?, Spurlock ( pictured) breathlessly reported the despised head of al-Qa’ida was, at that time, still at large. Wow!
Now, in The Greatest Movie Ever Sold, Spurlock can exclusively reveal that paid product placement is alive and well in the entertainment business.
That’s right, folks. Most objects cluttering up the frame in your favourite films and TV shows – the cars, the soft drinks, the fashion – are the result of a contractual commercial agreement between two consenting corporations!
Has everything gone quiet all of a sudden? No, it’s just the presses being stopped – in the printing facility of Spurlock’s mind.
Arguably the only novel idea that creeps into this infochallenged void is the radical way in which Spurlock funded The Greatest Movie Ever Sold.
In an intriguing, if you-can’t-beat’ em-be-just-like-’ em move, Spurlock pimped his entire production costs out to the highest-bidding sponsors.
With not a single brand of any note willing to chuck a buck his way, Spurlock makes do by just making up stuff on the spot, without making a single point you should already know, or could learn about after five minutes on Google.
j. mp/ gmes2011