byte Stigma loses its

Sunday Tasmanian - Tassie Living - - Web -

IN our com­puter re­liant world, no di­chotomy has lasted longer or cre­ated a greater di­vide than that of Mac ver­sus PC. PC users have long been de­picted as out-of-touch fuddy dud­dies, while Mac users have been de­picted as trendy, techy

hip­sters.

Is there any rea­son for stereo­types like this? Well – some, as it turns out. A new study of 400,000 com­puter-users from mar­ket re­search ser­vice Hunch has given us a clear view of what makes com­puter-users so dif­fer­ent.

The sur­vey re­sults found ‘‘ Mac peo­ple’’ are more likely to throw par­ties fre­quently, live in the city, be bet­ter ed­u­cated and de­scribe their fash­ion style as ‘‘ chic’’ or ‘‘ up­scale’’.

The sur­vey found that ‘‘ PC peo­ple’’, on the other hand, are more likely to be older, sel­dom throw par­ties and live in the sub­urbs or ru­ral ar­eas.

PC users listed their favourite web­sites as CNN and I Can Has Cheezburger, while Mac users fre­quented Huff­in­g­ton Post and Bo­ing Bo­ing.

Mac peo­ple are also 80 per cent more likely than PC peo­ple to be veg­e­tar­ian.

With stats like these, stereo­types are re­in­forced, but there are al­ways ex­cep­tions.

And the rift be­tween camps is clos­ing. As iPods, iPhones and iPads be­come gad­gets of choice, even PC/ Win­dows users are cross­ing to the other side of the tech­no­log­i­cal tracks.

Mean­while, iPhone users are ‘‘ jail­break­ing’’ their gad­gets so that they can gain full ac­cess to the op­er­at­ing sys­tem, down­load ad­di­tional ap­pli­ca­tions, ex­ten­sions and themes that are un­avail­able through the of­fi­cial Ap­ple App Store.

Stereo­types may have some essence of truth but there’s a fine line be­tween stereo­type ( a gen­eral char­ac­ter­i­sa­tion) and stigma ( a mark of disgrace or in­famy).

It’s time to hit re­fresh.

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