byte Stigma loses its
IN our computer reliant world, no dichotomy has lasted longer or created a greater divide than that of Mac versus PC. PC users have long been depicted as out-of-touch fuddy duddies, while Mac users have been depicted as trendy, techy
Is there any reason for stereotypes like this? Well – some, as it turns out. A new study of 400,000 computer-users from market research service Hunch has given us a clear view of what makes computer-users so different.
The survey results found ‘‘ Mac people’’ are more likely to throw parties frequently, live in the city, be better educated and describe their fashion style as ‘‘ chic’’ or ‘‘ upscale’’.
The survey found that ‘‘ PC people’’, on the other hand, are more likely to be older, seldom throw parties and live in the suburbs or rural areas.
PC users listed their favourite websites as CNN and I Can Has Cheezburger, while Mac users frequented Huffington Post and Boing Boing.
Mac people are also 80 per cent more likely than PC people to be vegetarian.
With stats like these, stereotypes are reinforced, but there are always exceptions.
And the rift between camps is closing. As iPods, iPhones and iPads become gadgets of choice, even PC/ Windows users are crossing to the other side of the technological tracks.
Meanwhile, iPhone users are ‘‘ jailbreaking’’ their gadgets so that they can gain full access to the operating system, download additional applications, extensions and themes that are unavailable through the official Apple App Store.
Stereotypes may have some essence of truth but there’s a fine line between stereotype ( a general characterisation) and stigma ( a mark of disgrace or infamy).
It’s time to hit refresh.