Tried and true works for 7TWO

Sunday Tasmanian - Tassie Living - - Television - TIM MARTAIN

SOME­TIMES it is more in­ter­est­ing to look at the things peo­ple are not watch­ing than the things they are.

Be­cause no mat­ter how big the rat­ings jug­ger­naut, there is al­ways a smaller per­cent­age watch­ing some­thing else.

Ac­cord­ing to the lat­est rat­ings data from Freeview, the peo­ple who rebel against TV’s most pop­u­lar pro­grams show their de­fi­ance by watch­ing re­peats of Heart­beat ( pic­tured).

The sec­ond most pop­u­lar show on the mul­ti­chan­nels is Neigh­bours on Eleven, which is hardly sur­pris­ing, but how has this long-run­ning soap been beaten by re­peats of Heart­beat at No. 1?

The rat­ings re­port on the free-to-air mul­ti­chan­nels for July showed 7TWO has ousted GO! as the top multi with seven of the top 10 pro­grams for the month.

Of 7TWO’s top-rat­ing shows, three are re­peats of Bri­tish se­ries Heart­beat from Satur­day, Wed­nes­day and Mon­day nights, two are re­peats of Bri­tish se­ries Doc Martin from two dif­fer­ent nights, one is re­peats of Bri­tish crime drama In­spec­tor Morse, and one is new episodes of Bri­tish re­al­ity show Es­cape to the Coun­try.

Old episodes of Heart­beat on Satur­day nights net 7TWO a mas­sive av­er­age na­tional au­di­ence of more than half a mil­lion view­ers ev­ery week.

To put that in per­spec­tive, MasterChef av­er­ages about 2.3 mil­lion per episode and the Aus­tralia’s Got Tal­ent fi­nale was watched by 3.1 mil­lion.

So it’s pretty im­pres­sive for a sec­ondary chan­nel, with a sched­ule filled almost en­tirely with re­peats of old TV shows and even older movies, to com­pete that strongly with any­thing.

It is also in­ter­est­ing to note what is show­ing on the main chan­nels at the same time as these high-rat­ing re­peats.

When Heart­beat screens on 7TWO on Satur­day nights at 8.30pm, it is only re­ally com­pet­ing with the AFL on South­ern Cross, as the other net­works only fill that time with re­peats be­cause they don’t bother com­pet­ing with the footy. And Heart­beat ’ s other screen­ings at 7.30pm Mon­days and Wed­nes­days see it com­pet­ing with MasterChef, The Block and Bor­der Se­cu­rity.

Mean­while, still in the 7.30pm slot, Doc Martin faces off against MasterChef on Thurs­day nights and Es­cape to the Coun­try has been hold­ing its own against Fri­day night foot­ball, the sur­prise hit se­ries Down­ton Abbey and, you guessed it, MasterChef.

If you don’t hap­pen to be a footy fan, your other op­tions on the main chan­nels are pretty slim on Fri­day and Satur­day nights, so peo­ple ap­pear to be flick­ing over to the mul­ti­chan­nels in search of some­thing else to watch.

With the rest of the week’s prime-time pe­ri­ods filled with an end­less pa­rade of ren­o­va­tion shows, kitchen shows, and those cheap-to-pro­duce fly-on-thewall shows such as Bor­der Se­cu­rity, it is hardly sur­pris­ing peo­ple are jump­ing to the multi chan­nels to look for some va­ri­ety in their view­ing.

The big net­works are also fight­ing hard to hog the 16 to 39-year-old de­mo­graphic, which some­times leaves the baby boomers feel­ing like their tastes aren’t be­ing catered for.

So maybe they are opt­ing in­stead to vote with their re­motes and watch re­peats of the stuff they loved when it first ran a decade or two ago.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.