Enjoy the show without leaving home.
ENTERING the festival, you can collect your wristband and then either head down to the main valley stage, stop by Chillout Island, or skip the crowds via the Teleporting Deer.
It’s not your average event, but online festivals are a growing attraction for those who’d prefer to attend virtually.
The beauty of virtual festivals is that attending doesn’t involve physically going anywhere, paying any money or doing anything besides soaking it up from the comfort of your computer chair.
Secondfest is a music festival in the Second Life virtual world. Musical performances online usually provide audio through individual web pages to listeners at home. Secondfest is different in that it offers an online community the ability to experience entertainment together, at the same interactive time, in a large virtual space.
This year’s Secondfest featured Pet Shop Boys, Florence and the Machine, Groove Armada, New Young Pony Club, Simian Mobile Disco, Hot Chip and others. But festivals aren’t only about the music.
Dotted around the grounds at Secondfest are different attractions and teleportation devices, transporting you to virtual open-air cinemas, secret beach parties and hidden entries to VIP areas so you can rub your avatar shoulders with the stars.
Keeping the festival appeal, there’s even virtual mud to slip over in and throw around – echoing the Glastonbury and Tassie festival experience.
Secondfest was conceived and produced by Sara Linfoot ( The Guardian newspaper’s head of digital partnerships) and Sarah Ellison ( The Guardian ’ s head of events) and curated by Sav Remzi of Tirk Records. It took out the Association of Online Publishers prize in the Innovation category and The Guardian Achievement Award for Innovation in Advertising. Besides music and entertainment, there is serious business in virtual events too.
A virtual tradeshow or expo is similar to the physical expo that we are familiar with; there are booths and presentations designed to interest attendees. Attendees can chat live with exhibitors, download collateral, view presentations and more, all through an online virtual environment that you visit through your web browser.
The value of virtual festivals in this era when Glastonbury attracts 175,000 people a day is the ecofriendly aspect.
Billed as a totally eco-friendly event, Geek Pop is a free, annual online music festival coinciding with the UKs National Science and Engineering Week, featuring artists inspired by science.
Half of the headlining acts are international tourers, but no carbon was used to host them. As an online festival, it does not fill a field with discarded plastic, cans and flyers. No tickets are printed and the entire marketing campaign is conducted online, to save paper. Perhaps where conference calls will outlive webbased virtual events is in mobile technology. It’s not so easy to beam in to Second Life on your mobile phone without a glitch.