Start- ups battle to be the next Google.
IT’S hard to imagine any business really competing with Google’s search engine.
Got a question? Google it. The multinational corporation’s name has even become a verb for searching.
But while they may not compete, other start- ups can improve on Google’s platform in the race towards more intuitive search functions.
Changing career path abruptly, American rapper, dancer, preacher and spokesman MC Hammer ( of U Can’t Touch This fame), is looking to take on Google and Bing at once, with a new start- up called Wiredoo.
Hammer, AKA Stanley Kirk Burrell, announced Wiredoo at the Web 2.0 Summit in San Francisco recently, describing the project as a search engine that offers a level of ‘‘ deep search’’ and related topics that Google doesn’t offer.
It is still in pre- beta format although it does allow a sign- up option to try out the search engine when it’s live.
The deep search premise is intuitive, according to Hammer.
‘‘ It’s not a competitive attempt to recreate search, [ but] you can always make things better. There’s always a next version,’’ he says.
‘‘ Do we really need another search engine? Of course not. But if something can be an added value, then we’ll find a definite use for it.
‘‘ The engine crawls and the algorithm is designed in a way to get all of the related information to your query and then package it in one environment.
‘‘[ It’s a] kind of thinking, right? The way you would think. If it’s a car . . . it’s not just about the word ‘ car’, but it’s about insurance, it’s about the specs, it’s about mileage, it’s about style, it’s about all these things. So that’s the way it works.’’
He’s not the first to introduce intuitive competition: if you’ve ever used the search engine Bing, you’ll know that it doesn’t work like Google.
Microsoft took a new approach to searching with Bing, by introducing intuitive tools to search with, calling it a ‘‘ decision engine’’ which they claimed would help consumers make smarter purchasing decisions.
Bing is still no patch on Google for popularity, however.
Will MC Hammer the competition? We’ll see. Wiredoo is in beta stage, but you can register for notification of its launch at www. wiredoo. com