SPREADING THE WORD
Thanks for the memes.
OLD Spice Guy and Rickrolling are so last year. Each year brings a new crop of viral memes, image macro series and email jokes that make the rounds via email, blog and fan site.
Before the internet, memes travelled via word of mouth. We called them a memorable story, fable, parable, joke, expression of speech, old wives’ tale or urban myth.
But online, memes move faster. Via email forwards, instant messages, web page links, Twitter Retweets and Facebook Like buttons, they are shared instantly around the world.
The rise of viral memes has grown exponentially with Tumblr’s single- topic blog specialty and Flickr photo sets.
Single- topic photo blogs are frequently updated with theme- specific media content and user- generated contributions ( like Lolcats and Lamebook).
When her music video
exploded across the internet, the overwhelming disdain of the public for a 13- year- old girl and her ditzy pop tune became a hot topic later when Black was used as an example of a victim of cyberbullying.
www. rebeccablackonline. com
Damn You Auto Correct:
Auto- correct is supposed to be a mobile phone user’s safeguard against text messages riddled with spelling errors, but in this case technology comes back to bite them.
www. damnyouautocorrect. com
Feminist Ryan Gosling:
The Canadian actor is a dream come true for the thinking woman, when pictures of his dreamy face are paired with text in which he sweet talks ladies with references to feminist theory.
www. feministryangosling. tumblr. com
First World problems:
Upsetting situations faced by privileged people in wealthy countries are the polar opposite of Third World problems. This photo meme combines a melodramatic stock image with some typeface explanation, sending up trivial inconveniences as melodramatic tragedies. www. therealfirstworldproblems. tumblr. com
Pepper Spray Cop:
The Occupy Wall Street (# OWS) protest movement around the world has been widely photographed and spawned memes of its own, including Pepper Spray Cop, which takes an alarming image of UC Davis Police officer Lieutenant John Pike casually pepper spraying a line of unmoving students at an Occupy protest on campus and pastes it into many classic paintings.
www. peppersprayingcop. tumblr. com
Source: Experian Hitwise Australia
Planking is a DIY photo meme based on the ‘‘ lying down game’’, in which people taking photos of themselves lying flat as a board on top of impractical things.
www. plankingaustralia. com. au
We Are the 99%:
Another # OWS meme, in which people photograph themselves holding hand- written descriptions of their disadvantaged situations.
www. wearethe99percent. tumblr. com
When Charlie Sheen rebelled against his Two boss Chuck Lorre, he plummeted into a mesmerising mental health crisis that spawned meme upon meme, from ‘‘ Winning’’ to ‘‘ Tiger Blood’’ and ‘‘ Adonis DNA’’.
www. charliesheen. com
and a Half Men