Jamie’s nutrition mission
JAMIE Oliver ( pictured) has his critics but he’s adamant his life’s on the right course.
Asked what he thinks sets him apart from many celebrity chefs, he says: ‘‘ I hope people believe in my integrity. I put my heart and soul into it.’’
Given his recent determination to promote health causes that are close to his heart – at the same time risking a popularity based on his nice- guy persona – it’s difficult to doubt Oliver’s sincerity.
In Eat to Save Your Life, he used a corpse to show how obesity will bring an early grave. He followed with Jamie’s Fowl Dinners, where he electrocuted a chicken to highlight the cruelty of battery farming.
That came after Ministry of Food, a series set in Rotherham, Yorkshire, that left Oliver looking pale and battle- weary. Rotherham residents accused Oliver of portraying them as ‘‘ dumbos’’ and ‘‘ numpties’’. He hit back, saying he had been targeted by a minority of locals who saw his show as a ‘‘ vanity project’’. Some will say Jamie’s Great Britain gives us a welcome spell from his political campaigning.
This week’s episode sees him travel to Yorkshire, where he tucks into, among other things, ale, puddings and chicken soup.
‘‘ In my job I will always find beautiful things in any country in the world but one thing I’m guilty of is not doing it in my own country,’’ Oliver says of his reason for doing Jamie’s Great Britain.
Don’t think for a second that Oliver’s political campaigning has been laid to rest. He recently urged the UN Secretary- General to help end the world obesity crisis.