Social site expands reach
IF I muted all of the Twitter hashtags for TV shows, how many tweets would be left to read?
Some nights for example, when # qanda, # Thevoiceau, # Masterchef or # Beinglarabingle are on, Twitter gets bogged down in the tedium of try- hard wisecracks and inane live- tweeting.
I know, it’s a bit of fun. And though I may find it tedious, my white whine here or online won’t change anything.
In fact, there are new and improved apps and integrations to digital channels that are set to make TV live- tweeting so much easier.
The response on Twitter to Australia’s popular brain- drain du jour, The Voice, was typically enthusiastic and comedic, cynically snarky and occasionally mean.
A lot of the enthusiasm was driven by the program’s hosts and guests.
The Voice coaches Delta Goodrem (@ delta—goodrem) tweeted baiting comments about contestants, while Joel Madden (@ Joelmadden) gushed that Australia is his favourite country in the world, and Seal (@ Seal) feistily debated the show and everything else with followers, urging fans to vote by phone.
Now, the Federal Government along with the ABC has announced a new Twitter and Facebook integration to their digital broadcast service on any channel.
The technology, developed by the Australian Centre for Broadband Innovation, displays tweets about a show in real- time on- screen, with the ability to also see what your Facebook friends are watching and recommend programs to them on- screen.
Social TV seems like a new thing, but perhaps it is actually harking back to an era when the whole family gathered in front of one screen.
A survey last year found 60 per cent of Australians watched TV while simultaneously using the internet ( Nielsen Australian Online Consumer Report).
A US study found commenting on American TV shows increased by 362 per cent last year.
If you’re impatient for the ABC’s integration, there’s an app for that.
Twelevision is a new iOS app that curates and facilitates participation in Twitter discussions around Australian television in real time, downloadable from twelevision.com.au. Twelevision ‘‘ helps you choose which channel and program to watch based on the Twitter conversations happening around it’’.
Within the app, you can select the TV show you’re currently watching to view tweets about the show in real- time. The app also pre- populates the interface with the most popular TV program hashtags.
There are emoticons called ‘‘ Response Stickers’’ offered as a shorthand for your 140- character opinions, and as is common with most web and mobile apps, badges are awarded for various achievements.
Twelevision caters directly to Australian TV tweeters and is indicative that Twitter is pervasive enough to make developers keen to capitalise. It’s also enough to make many of us keen to log off and tune out.