Bieber fever’s back
BELIEVE is global superstar Justin Bieber’s logical step towards adulthood.
The clean- cut Canadian pop phenomenon has delivered an album that combines the R& B that he made his name on, as well as some en vogue dance- orientated material.
Jumping from one style to the other, his opening one- two punch is the club-thumping All Around The World and the more sedate and swinging single Boyfriend Bieber shows off some versatility, easing his way through two completely different genres.
The American pop fraternity loves appropriating some dubstep and trance into their music these days and that is exactly what is delivered on As Long As You Love Me.
To his credit Bieber manages to comfortably drift his voice above the rude bass and insistent synth stabs.
Hip- hop in the US is second only to country music’s popularity so it’s no surprise to hear Big Sean dropping a guest verse on this song. And yet it’s nothing to write home about.
Southern rapper Ludacris makes more impact on All Around the World.
There’s plenty for fans of Bieber’s original sound too – he’s not completely reinvented his style. Songs about teen crushes and the softest most tender ballads still feature heavily.
Be Alright, Catching Feelings and super- sweet ballad Fall will get the goosebumps popping.
The title track is a gospel- tinged tune about young love and a fine example of Bieber at his best. Tweens will be swooning, no doubt. Boyfriend and Take You have a hard-to- deny Justin Timberlake feel to them. It’s pretty much a homage.
One Love is another JT- esque tune with a light drum ’ n’ bass backbeat, hi- tech synth melodies and a lack of fluffiness.
But Bieber hasn’t quite made that JT- like leap from teen idol to an artist adults enjoy ( even if JT is a guilty pleasure).
There’s also some obvious Michael Jackson tones on the album.
Bieber’s vocals on Die In Your Arms sounds very much like a Jackson 5- era MJ plus the song features an obvious We’ve Got A Good Thing Going sample.
Later Bieber takes the MJ thing to the extreme with a Billy Jean- style tune.
Maria, on the deluxe edition, is his most aggressive song to date. It was inspired by a run- in with Mariah Yeater who accused and later rescinded claims that Bieber was her baby’s daddy. Bieber’s voice has shifted down a little with age, he’s not so squeaky anymore.
JUSTIN BIEBER Believe