Gruen shines torch on Lon­don

Sunday Tasmanian - Tassie Living - - Television - MIKEY CAHILL GRUEN SWEAT, ABC1, tonight, 8.30

‘‘ LET the gains be­gin,’’ is the price­less slo­gan Gruen Sweat is us­ing for Gruen’s spe­cial episodes dur­ing the Lon­don Olympics.

Host Wil An­der­son and reg­u­lar pan­el­lists Todd Samp­son and Rus­sel Howcroft will be joined by guests to help an­swer the peren­nial Gruen ques­tion: ‘‘ Why do we buy what we buy?’’.

An­der­son sounds match fit as he an­swers queries like the sea­soned me­dia ath­lete that he is – so who will have more spin than the dis­cus?

‘‘ We can look at it from the top down, the way the Olympics are be­ing sold as a brand,’’ An­der­son says.

‘‘ Then you get to the ath­letes them­selves, some of whose lives will change for­ever and it’s about how they’ll cash in on that mo­ment.

‘‘ We’ll be talk­ing about how tightly the Olympics con­trol their own brand. We couldn’t call our show Gruen Olympics or even Gruen Games. There are even cafes in Lon­don that have had to change their name from Olympic Cafe.’’

An­der­son and team will run a keen eye over ath­letes’ en­dorse­ment deals.

‘‘ Look at Usain Bolt. We used to call Ricky Ponting the En­dors­e­n­a­tor but he’s noth­ing com­pared to Usain Bolt,’’ he says. Bolt’s Puma deal alone is worth $ 19 mil­lion. ‘‘ What if Usain Bolt comes sec­ond be­cause he’s spent too much time flog­ging watches in the build- up?’’

Af­ter the four 40- minute episodes of Gruen Sweat end, the sec­ond sea­son of Gruen Planet starts with a nod to the Olympics.

‘‘ I can tell you some­thing a bit juicy. We’ll have a new seg­ment called Per­sonal Worst that’ll high­light the worst per­for­mances by sports peo­ple in ads. We have about 20,’’ he says.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.