Facebook for the professionals
WE have so many options for social networking online these days that when a hot new site is declared, there’s a collective groan under the strain of hyperconnectivity.
From Facebook to Twitter, Google+ to Flickr, Bebo to Instagram and more, it could be a full- time job just maintaining your social media profiles.
And, funnily enough, there’s a social media site that’s specific to your job.
LinkedIn is basically Facebook for professional relationships.
It’s a business social network online and some people swear by it for establishing workplace relations, forging new industry contacts and even finding jobs.
Users can post status updates, join groups, comment in discussions, scope job offers and check backgrounds of people in their field.
Every now and then I log in to LinkedIn, cringe at how outdated my profile is and reflect on how I under utilise the site.
It appears I’m not the only one. I have pending ‘‘ colleague’’ connection requests from the chief executive of an engineering firm in Sydney and an architecture firm in Melbourne.
I’m not a colleague of either, so it’s evident I’m not alone in being a LinkedIn newbie.
Only about 20 per cent of people on LinkedIn use the platform correctly, according to Victoria Ipri, chief executive of Modello Media, a LinkedIn consultancy and strategy firm.
That’s enough to keep a lot of users away. Who needs another social media network obligation and particularly one where your colleagues, employers and potential employers will see you using it wrongly?
Perhaps, it’s not that complicated. LinkedIn can simply be a digital business card of sorts. You can sign up, fill in your profile and just update it when things change.