Face­book for the pro­fes­sion­als

Sunday Tasmanian - Tassie Living - - FRONT PAGE -

WE have so many op­tions for so­cial net­work­ing on­line these days that when a hot new site is de­clared, there’s a col­lec­tive groan un­der the strain of hy­per­con­nec­tiv­ity.

From Face­book to Twit­ter, Google+ to Flickr, Bebo to In­sta­gram and more, it could be a full- time job just main­tain­ing your so­cial me­dia pro­files.

And, fun­nily enough, there’s a so­cial me­dia site that’s spe­cific to your job.

LinkedIn is ba­si­cally Face­book for pro­fes­sional re­la­tion­ships.

It’s a busi­ness so­cial net­work on­line and some peo­ple swear by it for es­tab­lish­ing work­place re­la­tions, forg­ing new in­dus­try con­tacts and even find­ing jobs.

Users can post sta­tus up­dates, join groups, com­ment in dis­cus­sions, scope job of­fers and check backgrounds of peo­ple in their field.

Ev­ery now and then I log in to LinkedIn, cringe at how out­dated my pro­file is and re­flect on how I un­der utilise the site.

It ap­pears I’m not the only one. I have pend­ing ‘‘ col­league’’ con­nec­tion re­quests from the chief ex­ec­u­tive of an engi­neer­ing firm in Sydney and an ar­chi­tec­ture firm in Mel­bourne.

I’m not a col­league of ei­ther, so it’s ev­i­dent I’m not alone in be­ing a LinkedIn new­bie.

Only about 20 per cent of peo­ple on LinkedIn use the plat­form cor­rectly, ac­cord­ing to Vic­to­ria Ipri, chief ex­ec­u­tive of Modello Me­dia, a LinkedIn con­sul­tancy and strat­egy firm.

That’s enough to keep a lot of users away. Who needs an­other so­cial me­dia net­work obli­ga­tion and par­tic­u­larly one where your col­leagues, em­ploy­ers and po­ten­tial em­ploy­ers will see you us­ing it wrongly?

Per­haps, it’s not that com­pli­cated. LinkedIn can sim­ply be a dig­i­tal busi­ness card of sorts. You can sign up, fill in your pro­file and just up­date it when things change.

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