Sunday Tasmanian - Tassie Living - - WEB -

De­fine your niche: If you’re us­ing it for work, only con­nect with peo­ple with whom you have pro­fes­sional in­ter­ests in com­mon, have in­dus­try con­nec­tions with or would like to cul­ti­vate con­nec­tions with.

Pop­u­lar­ity isn’t ev­ery­thing: LinkedIn is pri­mar­ily a pro­fes­sional net­work so don’t ac­cept ev­ery re­quest to ‘‘ con­nect’’. We all love to feel loved and pop­u­lar but you re­ally don’t need a pro­fes­sional con­nec­tion with some­one on the other side of the world in a com­pletely dif­fer­ent in­dus­try to you. Noth­ing per­sonal, this is pro­fes­sional.

Re­frain from spam: You’ll quickly lose con­nec­tions if you spam your con­tacts with mar­ket­ing ma­te­rial, re­quests to read your blog or any other self- serv­ing pro­mo­tional ma­te­rial.

Keep it real: ‘‘ Rec­om­men­da­tions’’ are a grow­ing thing on LinkedIn, but don’t give them or re­ceive them if you haven’t ac­tu­ally ex­pe­ri­enced it. Rec­om­mend­ing me for screen­writ­ing when I’ve never writ­ten a script is just im­prac­ti­cal.

Share care­fully: Con­nect your Twit­ter and Face­book up­dates to LinkedIn by all means, but only if you share in the same ca­pac­ity across plat­forms. Your tweets about stum­bling home at 4am don’t re­ally be­long on your pro­fes­sional pro­file ( un­less that’s rel­e­vant to your pro­fes­sion). If you are con­sis­tent across all plat­forms then link away.

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