That’s the spirit
Southern Cross wins the ratings year
SOUTHERN Cross Television has plenty to celebrate this Christmas, having won Tasmania’s TV ratings war for the 14th year in a row.
2012 was the network’s biggest win, with Southern Cross and its multi- channels 7TWO and 7mate pulling in a combined commercial audience share of 53.6 per cent for the year.
Southern Cross News retained its crown as the state’s top TV news bulletin, grabbing a massive 54.5 per cent of Tasmania’s viewers in the 6- 6.30pm timeslot, double the figure for commercial rival WIN on 27.8 per cent.
The northern- based news service even outrated southern- based WIN in its traditional homeground of Hobart, 45.4 per cent to 37.7 per cent. WIN News scraped in ahead of Southern Cross News in Hobart on weeknights, but the massive figures for Southern Cross’s weekend news bulletins still tipped the overall numbers in their favour.
‘‘ We invest heavily and consistently in our news and we try to do the best possible job to cover the state,’’ Southern Cross Austereo regional general manager Craig Davies said.
‘‘ We have been the ratings leader in Tasmania for over a decade but we are ecstatic with winning the 2012 battle for Tasmanian eyeballs.
‘‘ Southern Cross News has continued as our flagship local production, with Jo Palmer and Rachel Williams easily maintaining their long- held position as Tasmania’s most watched news service, seven days a week, 365 days a year.’’
Of the state’s top 20 regular programs for the year, 18 were from Southern Cross, the only exceptions being two episodes of UK drama series New Tricks on ABC1 at 14th and 16th place. The top two programs for the year were
Southern Cross News Sunday night and
Southern Cross News Saturday night. Mr Davies said Southern Cross Television was also very pleased with the emerging success of its digital multi- channels.
‘‘ It was gratifying that 7TWO was the No. 1 ranked second digital channel, further testimony of our sound programming strategies,’’ he said.