That’s the spirit

South­ern Cross wins the rat­ings year

Sunday Tasmanian - Tassie Living - - FRONT PAGE -

SOUTH­ERN Cross Tele­vi­sion has plenty to cel­e­brate this Christ­mas, hav­ing won Tas­ma­nia’s TV rat­ings war for the 14th year in a row.

2012 was the net­work’s big­gest win, with South­ern Cross and its multi- chan­nels 7TWO and 7mate pulling in a com­bined com­mer­cial au­di­ence share of 53.6 per cent for the year.

South­ern Cross News re­tained its crown as the state’s top TV news bul­letin, grab­bing a mas­sive 54.5 per cent of Tas­ma­nia’s view­ers in the 6- 6.30pm times­lot, dou­ble the fig­ure for com­mer­cial ri­val WIN on 27.8 per cent.

The north­ern- based news ser­vice even out­rated south­ern- based WIN in its tra­di­tional home­ground of Ho­bart, 45.4 per cent to 37.7 per cent. WIN News scraped in ahead of South­ern Cross News in Ho­bart on week­nights, but the mas­sive fig­ures for South­ern Cross’s week­end news bul­letins still tipped the over­all num­bers in their favour.

‘‘ We in­vest heav­ily and con­sis­tently in our news and we try to do the best pos­si­ble job to cover the state,’’ South­ern Cross Aus­tereo re­gional gen­eral man­ager Craig Davies said.

‘‘ We have been the rat­ings leader in Tas­ma­nia for over a decade but we are ec­static with win­ning the 2012 bat­tle for Tas­ma­nian eye­balls.

‘‘ South­ern Cross News has con­tin­ued as our flag­ship lo­cal pro­duc­tion, with Jo Palmer and Rachel Wil­liams eas­ily main­tain­ing their long- held po­si­tion as Tas­ma­nia’s most watched news ser­vice, seven days a week, 365 days a year.’’

Of the state’s top 20 reg­u­lar pro­grams for the year, 18 were from South­ern Cross, the only ex­cep­tions be­ing two episodes of UK drama se­ries New Tricks on ABC1 at 14th and 16th place. The top two pro­grams for the year were

South­ern Cross News Sun­day night and

South­ern Cross News Satur­day night. Mr Davies said South­ern Cross Tele­vi­sion was also very pleased with the emerg­ing success of its dig­i­tal multi- chan­nels.

‘‘ It was grat­i­fy­ing that 7TWO was the No. 1 ranked sec­ond dig­i­tal chan­nel, fur­ther tes­ti­mony of our sound pro­gram­ming strate­gies,’’ he said.

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