SBS 2, 9.35pm
This new eight- part series looks at the cut- throat world of advertising, and how companies face high stakes and intense pressure to win campaigns. In this episode, two rival agencies go head to head pitching for the breakfast campaign of fast- food giant, Subway, which is trying to revamp its image and target the 18- 24 year- old market. Los Angeles- based agency WDCW takes on McKinney in Durham Carolina. It’s all about the idea – but who has the best one?