THE PITCH

SBS 2, 9.35pm

Sunday Tasmanian - Tassie Living - - TV -

This new eight- part se­ries looks at the cut- throat world of ad­ver­tis­ing, and how com­pa­nies face high stakes and in­tense pres­sure to win cam­paigns. In this episode, two ri­val agen­cies go head to head pitch­ing for the break­fast cam­paign of fast- food gi­ant, Sub­way, which is try­ing to re­vamp its im­age and tar­get the 18- 24 year- old mar­ket. Los An­ge­les- based agency WDCW takes on McKin­ney in Durham Carolina. It’s all about the idea – but who has the best one?

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