Sunday Tasmanian - Tassie Living - - PETS - Anne Box­hall Email abox­hall@big­

THE National Farm­ers Fed­er­a­tion reaction to a joint ef­fort by Coles and An­i­mals Aus­tralia to im­prove an­i­mal wel­fare out­comes sug­gests a head- in- the- sand ap­proach on the part of the NFF.

Coles’ de­ci­sion to pro­mote a cam­paign against fac­tory farm­ing saw the NFF label An­i­mals Aus­tralia as ex­trem­ist, an in­sult to the tens of thou­sands of Aus­tralians who di­rectly sup­port An­i­mals Aus­tralia in their quest to im­prove the mis­er­able lives of fac­tory farmed an­i­mals.

The ob­jec­tives of An­i­mals Aus­tralia are in­creas­ingly main­stream, peo­ple no longer ac­cept the level of cru­elty and suf­fer­ing farm an­i­mals en­dure.

There are ways to pro­duce eggs, pork and chicken meat which of­fer a bet­ter qual­ity of life for an­i­mals.

Farm­ers who adopt hu­mane meth­ods of pro­duc­tion should be proudly an­nounc­ing it. Gov­ern­ments could be of­fer­ing in­cen­tives to farm­ers who farm hu­manely.

Farm­ers, con­sumers and an­i­mals would all benefi t.

We hear farm­ers are do­ing it tough right now but it’s diffi cult for con­sumers to sym­pa­thise when the NFF rails against even the most ba­sic ef­forts to im­prove an­i­mal wel­fare stan­dards.

In the UK, supermarkets have al­ready driven im­prove­ments for fac­tory farmed an­i­mals and now retailers in Aus­tralia can do that too. It’s dis­ap­point­ing the NFF not only doesn’t drive change but ac­tively re­sists it.

The farm­ers’ fed­er­a­tion did lit­tle for their cause re­cently when they rose up against Coles’ de­ci­sion to sell shop­ping bags in sup­port in An­i­mals Aus­tralia’s Make It Pos­si­ble Cam­paign.

Coles’ so­cial me­dia page was swamped by posts in praise of their de­ci­sion, a re­sound­ing yes vote.

Make It Pos­si­ble is a cam­paign show­ing con­sumers how to make choices that will help im­prove the lives of farm an­i­mals.

The goal is sim­ply to see an­i­mals be­ing raised in sys­tems where they are af­forded qual­ity of life and pro­tec­tion from cruel treat­ment. Surely it is not un­re­al­is­tic for farm­ers and their in­dus­try bod­ies to want this too.

More in­for­ma­tion can be found at www.MakeItPos­si­

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