THE National Farmers Federation reaction to a joint effort by Coles and Animals Australia to improve animal welfare outcomes suggests a head- in- the- sand approach on the part of the NFF.
Coles’ decision to promote a campaign against factory farming saw the NFF label Animals Australia as extremist, an insult to the tens of thousands of Australians who directly support Animals Australia in their quest to improve the miserable lives of factory farmed animals.
The objectives of Animals Australia are increasingly mainstream, people no longer accept the level of cruelty and suffering farm animals endure.
There are ways to produce eggs, pork and chicken meat which offer a better quality of life for animals.
Farmers who adopt humane methods of production should be proudly announcing it. Governments could be offering incentives to farmers who farm humanely.
Farmers, consumers and animals would all benefi t.
We hear farmers are doing it tough right now but it’s diffi cult for consumers to sympathise when the NFF rails against even the most basic efforts to improve animal welfare standards.
In the UK, supermarkets have already driven improvements for factory farmed animals and now retailers in Australia can do that too. It’s disappointing the NFF not only doesn’t drive change but actively resists it.
The farmers’ federation did little for their cause recently when they rose up against Coles’ decision to sell shopping bags in support in Animals Australia’s Make It Possible Campaign.
Coles’ social media page was swamped by posts in praise of their decision, a resounding yes vote.
Make It Possible is a campaign showing consumers how to make choices that will help improve the lives of farm animals.
The goal is simply to see animals being raised in systems where they are afforded quality of life and protection from cruel treatment. Surely it is not unrealistic for farmers and their industry bodies to want this too.
More information can be found at www.MakeItPossible.com