TOO GOOD ( OR BAD) TO BE TRUE?

Sunday Tasmanian - Tassie Living - - TASTE -

HOW’S this, busi­nesses are mak­ing easy money out of writ­ing fake re­views for restau­rants, ac­com­mo­da­tion, tours, wines, lawyers, doc­tors and just about any­one else of­fer­ing a ser­vice. With US re­search re­veal­ing that fake pos­i­tive re­views on in­ter­net life­style sites can add 10 per cent to a restau­rant’s turnover – not to men­tion what fake neg­a­tive re­views can do if paid by a com­peti­tor – such busi­nesses are al­ready big in that coun­try, so big that New York au­thor­i­ties have started a crack­down. How long be­fore we see it here? Or has it al­ready started?

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