Wake up call

Sunday Tasmanian - Tassie Living - - FRONT PAGE -

SHE is a me­dia icon who al­ready had a bulging di­ary, but couldn’t re­sist the chal­lenge. He was lov­ing free­lanc­ing af­ter kick­ing off his ca­reer on one of Aus­tralia’s fi rst re­al­ity tele­vi­sion jug­ger­nauts.

Ita But­trose and James Mathi­son both ad­mit when Chan­nel Ten’s di­rec­tor of morn­ing tele­vi­sion Adam Boland came call­ing ear­lier this year, com­mit­ting to a fi ve- day- a- week tele­vi­sion shows in a hotly- con­tested mar­ket was not on their radar.

But at 6.30am to­mor­row, Mathi­son, 35, will hit TV screens along­side co- hosts Natar­sha Belling and Natasha Ex­elby at a beach­side stu­dio in Manly to launch Wake Up Ten’s foray back into breakfast tele­vi­sion al­most one year af­ter the dis­as­ter that was the Paul Henry- led Breakfast was axed.

Two hours later, the in­de­fati­ga­ble But­trose, 71, will join fel­low pan­el­lists Joe Hildebrand, Jes­sica Rowe and Sarah Har­ris for the fi rst broad­cast of Stu­dio 10 best de­scribed as an Aussie take on US chat show The View.

The hype around both shows has been long and loud. It’s a gam­ble to in­vest so heav­ily in two new shows in a crowded mar­ket. None of which seems to faze Mathi­son or But­trose, thanks to their faith in Boland, who took a re­vamped Sun­rise to the top, and has backed him­self to rein­vent morn­ing tele­vi­sion all over again.

While both shows will live and die by the rat­ings, Mathi­son and But­trose are go­ing to con­cen­trate on the show they and their col­leagues want to create.

For Wake Up, Mathi­son says that means “not just trot­ting out the same sto­ries, the same talk top­ics or al­most soundbite ar­gu­ments”.

“It has to be up­beat, real and gen­uine,” he says.

But­trose feels like she is go­ing back to her roots.

“I’m look­ing for­ward to it be­cause I’m a jour­nal­ist. That’s who I am and who I wanted to be,” she says. “I want it to be stim­u­lat­ing and oc­ca­sion­ally provoca­tive. Ev­ery now and then you have to do some­thing com­pletely un­pre­dictable that takes your au­di­ence by sur­prise.”

Much like But­trose her­self. WAKE UP TDT, Mon­day, 6.30am STU­DIO TEN TDT, Mon­day, 8.30am

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