Wake up call
SHE is a media icon who already had a bulging diary, but couldn’t resist the challenge. He was loving freelancing after kicking off his career on one of Australia’s fi rst reality television juggernauts.
Ita Buttrose and James Mathison both admit when Channel Ten’s director of morning television Adam Boland came calling earlier this year, committing to a fi ve- day- a- week television shows in a hotly- contested market was not on their radar.
But at 6.30am tomorrow, Mathison, 35, will hit TV screens alongside co- hosts Natarsha Belling and Natasha Exelby at a beachside studio in Manly to launch Wake Up Ten’s foray back into breakfast television almost one year after the disaster that was the Paul Henry- led Breakfast was axed.
Two hours later, the indefatigable Buttrose, 71, will join fellow panellists Joe Hildebrand, Jessica Rowe and Sarah Harris for the fi rst broadcast of Studio 10 best described as an Aussie take on US chat show The View.
The hype around both shows has been long and loud. It’s a gamble to invest so heavily in two new shows in a crowded market. None of which seems to faze Mathison or Buttrose, thanks to their faith in Boland, who took a revamped Sunrise to the top, and has backed himself to reinvent morning television all over again.
While both shows will live and die by the ratings, Mathison and Buttrose are going to concentrate on the show they and their colleagues want to create.
For Wake Up, Mathison says that means “not just trotting out the same stories, the same talk topics or almost soundbite arguments”.
“It has to be upbeat, real and genuine,” he says.
Buttrose feels like she is going back to her roots.
“I’m looking forward to it because I’m a journalist. That’s who I am and who I wanted to be,” she says. “I want it to be stimulating and occasionally provocative. Every now and then you have to do something completely unpredictable that takes your audience by surprise.”
Much like Buttrose herself. WAKE UP TDT, Monday, 6.30am STUDIO TEN TDT, Monday, 8.30am