GOT THE MOVES

Sunday Tasmanian - Tassie Living - - TECH -

ONE of the fun­ni­est and most beau­ti­ful ads to go vi­ral this year was Evian Wa­ter’s ad for bot­tles ti­tled “Baby& Me”. Launched in April, the ad notched up an amaz­ing 30 mil­lion hits on YouTube in just fi ve days. It shows adults be­ing stunned that their refl ec­tions are danc­ing ba­bies. The re­sult was adorable. The ad was a fol­low- up to the com­pany’s suc­cess­ful “Roller Ba­bies” ad of 2009 which was also hugely pop­u­lar but failed to gen­er­ate any­where near the trac­tion of the 2013 cam­paign.

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