PARENTS of fussy eaters, Jamie Oliver has some tough news for you.
“I’m sorry to break it to you, but kids aren’t born genetically wired to eat nuggets and burgers,” the father of five says.
“When you go to parts of the world where you don’t have issues with childhood obesity and that doesn’t track into early adulthood disease, what you see very clearly is that food hasn’t been marketed to them yet.”
So it’s no surprise that in his latest TV venture, Oliver is once again incorporating his love of good food and nutrition with his love of feeding his family.
Jamie’s Super Food Family Classics is packed with interesting and easy-to-digest nutritional information along with recipes that will get the whole family’s salivary glands going – and that includes the littlest and fussiest of them.
Along with his wife Jools, Oliver says he understands the frustration that parents can experience when their kids turn up their noses at what’s put in front of them.
“As a parent, you rarely get thanked for doing the right thing,” he says.
“As I get more worldly about being a parent, I realise often you’re defined by what you say ‘no’ to, not what you say ‘yes’ to.
“When it comes to food, my kids have good days and bad days. You can be all purist and say, ‘Look, no TV at dinner time’ or ‘No iPads at the dinner table’ – and I do say that.
“But the truth is, if Buddy (6) is being a little sod and not eating his dinner and he’s just in a funny mood, my wife puts an iPad in front of him and he goes into a trance and eats his dinner. So the point I’m making is that perfection doesn’t exist. Ultimately if you try, you’re in a league of your own. And if you care, you’re in the top league already.”
Just like all of Oliver’s TV series and recipe books, the basic premise of creating fun food you can enjoy at home with your family and friends remains. He’ll give us healthy versions of favourites like mac and cheese and hamburgers but he’ll also stretch our imagination with interesting twists on pasta, curries and stews.
JAMIE’S SUPER FOOD FAMILY CLASSICS