Humble Hugh our most trusted
AUSTRALIANS trust Hugh Jackman, Jamie Oliver, Ellen DeGeneres and Kerri-Anne Kennerley because they’re scandal-free and down-toearth, a new report has found.
Celebrities who are from humble beginnings and not affected by power or wealth are more likely to be trusted, according to interviews with 72 Australians by market re- search firm The Korn Group.
Director Neer Korn said Jackman and Oliver in particular “were so trusted they could spruik anything”.
In terms of jobs, the report shows GPs and pharmacists have slipped on the trust scale and no longer have universal acclaim, Mr Korn said.
People also trust nurses, teachers and vets.