Heinz put on red alert

HEINZ tomato ketchup is feeling the squeeze as more and more shoppers turn to trendier sauces.

The iconic brand has seen a 13 per cent drop in UK sales, according to the latest figures.

The condiment has suffered a double whammy, with younger consumers moving to exotic alternatives such as peri peri, while ketchup fans are saving money by buying own-label versions. The Grocer magazine found supermarket sales of all ketchups are down 2.7 per cent – a fall of around six million bottles. However, Heinz is not just suffering from its ketchup sales falling in the UK. Overall sales of all its products fell by 16 per cent, between 2015-2016.

The numbers also showed that health-conscious shoppers are buying fewer Heinz baked beans.