NON FIC­TION

Sunday Territorian - - FRONTIER -

Ev­ery­body Lies Seth Stephen­sDavi­d­owitz Blooms­bury $24.99 A for­mer Google data sci­en­tist has turned Google sleuth to write this ut­terly en­gross­ing ex­pose into just who we are now that we have a tool with whom we can talk in se­cret. We’re a pretty un­seemly crowd in many ways and Google is asked the most in­ti­mate, ab­surd, sad and some­times ter­ri­fy­ing ques­tions. Col­lated as big data, we find a world of gen­der prej­u­dice and anx­i­ety. Stephens-Davi­d­owitz com­pares preg­nant women’s con­cerns in dif­fer­ent cul­tures. Fas­ci­nat­ing. Ex­ten­sive re­search em­braces night light re­flect­ing GDP, sex­ual mores, hate, prej­u­dice and bet­ting sta­tis­tics. These are among the wealth of is­sues, even, in the last chap­ter, how many peo­ple never read last chap­ters. This is a mod­ern mus­tread. En­ter­tain­ing and rev­e­la­tory. One critic called it “Freako­nomics on steroids”.

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