Students’ ideas benefit charity
UNIVERSITY students have banded together to explore the world of public relations, establishing business ties, all while raising much-needed funds for charity.
Madison Agius, Zoe Rinke, Adnan Khan, Louise Bertram, Brooke Trappett and Isabelle Louis from the University of Sunshine Coast have put their heads together to dream up a class project.
Team spokeswoman Isabelle Louis said, after securing the Sunshine Coast Turf Club as their first client, they were instructed to create an event that attracted a market the club was struggling to tap into – students.
Ms Louis said after getting their creative juices flowing over a brainstorming session, the team had a lightbulb moment.
“The university doesn’t really have a social scene,” she said.
“So we got thinking, we are university students so let’s do what we would want to do, let’s create an atmosphere we’d want to be a part of.”
And so was born the skeleton idea of the first Twilight Races. The event will host unique evening horse races, quirky craft beer stalls, food trucks and live music.
Working in the industry the students wish to enter after graduation, they were able to tap into the knowledge they’d learnt throughout their degree.
“When you’re doing theory, it’s hard to see how that’s coming together in real life,” Ms Louis said.
“It’s good to see I have the capabilities to make this work and it’s the right career path for me.”
At the Twilight Races, the group have set a goal to raise $3000 for Teens Take Control, a Sunshine Coast-based charity that works closely with teens on issues of bullying, dis-engagement with school and domestic abuse.
Ms Louis said the charity was a perfect fit for the event.
“It works in with the event because the next step from high school is going to university,” she said.
“It’s like a bunch of students helping out the next generation of students.”
The event will take place tomorrow – Friday, May 4 – at the Sunshine Coast Turf Club from 3pm.
TWILIGHT TIME: USC students have brainstormed to create an inaugural event at the Sunshine Coast Turf Club in Caloundra.