Su­per­car launch gets stu­dent all revved up

Sunshine Coast Daily - Caloundra Weekly - - LIFE | EDUCATION -

WHEN Ja­son Over­land heard that study­ing a Master of Busi­ness Ad­min­is­tra­tion re­quired plenty of drive, he took it rather lit­er­ally.

Mr Over­land, 51, used skills he learned in a sub­ject on en­trepreneur­ship at Univer­sity of the Sun­shine Coast to stage last year’s Aus­tralian launch of the high-tech Aero Su­per­car – a pro­to­type rac­ing ve­hi­cle man­u­fac­tured on the Gold Coast by ex-For­mula One en­gi­neer Barry Lock.

The cock­tail event at Caloun­dra was sold out, rais­ing the pro­file of the Aero Su­per­car and at the same time rais­ing funds for the char­ity In­clu­sive Kids.

Mr Over­land said he hoped the in­no­va­tive two-door, two-seater per­for­mance race car, fea­tured in Wheels mag­a­zine and ex­pected to re­tail for $240,000, would find its place in the Aus­tralian mo­tor rac­ing land­scape.

He said he chose USC’s MBA be­cause of its fo­cus on en­trepreneur­ship, lead­er­ship and flex­i­bil­ity.

“I started an MBA part-time at USC in 2015 for my on­go­ing pro­fes­sional de­vel­op­ment,” he said.

“Be­ing able to com­bine my stud­ies with my mo­tor­sport in­ter­ests has been fan­tas­tic.

“I used the in­tro­duc­tion of the Aero Su­per­car as my case study in Dr Rod Farr-Whar­ton’s En­trepreneur­ship and New Ven­ture Plan­ning course and ap­plied the lessons learned to get the race car launched and on to the mar­ket.

“I could en­gage di­rectly with my lec­turer and gain real-world ex­po­sure in how to mar­ket an in­no­va­tive, high-end prod­uct like the Aero Su­per­car.”

Mr Over­land also en­joyed a fam­ily con­nec­tion while study­ing at USC, with his daugh­ters com­plet­ing sep­a­rate de­grees in psy­chol­ogy and oc­cu­pa­tional ther­apy.

For de­tails about USC’s MBA, visit mba.

USC is hold­ing a Try EMBA and MBA for a Day on Fri­day, Oc­to­ber 19, to give busi­ness pro­fes­sion­als a chance to sam­ple the Ex­ec­u­tive MBA pro­gram.

For de­tails, visit


DRIVEN TO SUC­CEED: A USC MBA stu­dent or­gan­ised a race car launch for one of his as­sign­ments.

Ja­son Over­land learnt re­al­world skills.

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