A BAK­ERY’S mas­sive 1kg dough­nut chal­lenge has gone vi­ral, with peo­ple driv­ing hours to the KE­NIL­WORTH Bak­ery for a shot at the ti­tle. Own­ers say the so­cial me­dia re­sponse has bneea n mincbre­o­duib r le.•

Sunshine Coast Daily - - NEWS - — Full re­port, Page 24

A SUN­SHINE Coast’s bak­ery’s mas­sive 1kg dough­nut chal­lenge has gone vi­ral, as chal­lengers drive hours just for a shot at the ti­tle.

The Ke­nil­worth Bak­ery has been sell­ing the huge dough­nuts for a week, and owner Jef­frey San­ders said the huge so­cial me­dia re­sponse was in­cred­i­ble.

Cus­tomers pay $20 for the fresh cream dough­nut, but if they can eat it by them­selves they get their money back, along with a place on the “hon­our board”.

“Any­one that’s suc­cess­ful, their name will get painted on a lit­tle round pie tin and go on our wall for­ever,” Mr San­ders said.

Mr San­ders opened the bak­ery with daugh­ter Jenna San­ders in Novem­ber last year, and had the idea for the chal­lenge af­ter a cus­tomer or­dered a 1kg dough­nut.

“A lady asked if we could make one for her son’s birth­day,” Mr San­ders said.

“I tri­alled it first to see if we could ac­tu­ally make one that big and bake it prop­erly and all that stuff, and it kind of went from there.”

In one week, 18 peo­ple have al­ready tried the chal­lenge, with six of those at­tempts end­ing in suc­cess.

With no time limit on the chal­lenge, some have smashed the dough­nut in just 25 min­utes, while oth­ers have taken hours to fin­ish.

“It’s not bad is it, I didn’t think any­one would be able to eat it,” Mr San­ders said.

“We have had a few peo­ple who’ve stopped with an inch of a dough­nut to go and just can’t eat any more.”

A sin­gle photo of a boy at­tempt­ing to eat the dough­nut sparked a so­cial me­dia frenzy.

“We had a young fella try to eat one, and that pic­ture’s gone vi­ral,” Mr San­ders said. “I think it’s reach 1.8 mil­lion peo­ple... ob­vi­ously he couldn’t eat it, but it was a great photo.

“The Face­book re­sponse has just been in­cred­i­ble.”

He said peo­ple were driv­ing hours just to take the chal­lenge, often with their part­ner or kids in tow.

“They seem to be males in their 30s,” he said.

No ladies have taken on the chal­lenge yet.

Any prospec­tive chal­lengers need to or­der their dough­nut ahead of time, so the San­ders have time to pre­pare the feast.

“They take quite a bit of cook­ing, as you can imag­ine,” he said.

Mr San­ders is open to re­quests for dif­fer­ent flavours, with jam, cus­tard and Nutella among the of­fer­ings.

He bakes seven days a week at the store.

“I was in­volved in the Brumby’s chain from in­cep­tion, then I was a pie man­u­fac­turer,” he said.

PHOTO: KE­NIL­WORTH BAK­ERY

BRAVE AT­TEMPT: David takes on the chal­lenge, but is bested by the huge, cream-filled dough­nut.

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