Ma­reeba looks to the fu­ture

Tablelands Advertiser - - LIFESTYLE -

AGRITOURISM is set to boom in Ma­reeba as farm­ers look for in­no­va­tive ways to mar­ket their pro­duce to a broader au­di­ence.

Agritourism, fos­ter­ing un­der­stand­ing be­tween farm­ers and food­ies and ca­p­atil­is­ing on dig­i­tal mar­ket­ing strate­gies were the hot top­ics of the day.

Sky­bury Cof­fee busi­ness de­vel­op­ment man­ager Paul Fagg out­lined the ben­e­fits his Ma­reeba farm had seen since open­ing a ded­i­cated vis­i­tor cen­tre.

“Agri­cul­ture is king, but tourism is not against it. They don’t com­pete, but can be used to com­pli­ment each other,” Mr Fagg said.

“We are at the fore­front of cof­fee and pa­paya pro­duc­tion in Aus­tralia and we have a strong brand recog­ni­tion.

“We have a pur­pose built vis­i­tor fa­cil­ity, which drives aware­ness and de­mand for our pro­duce.”

Mr Fagg said be­fore the cen­tre opened to al­low guests to sam­ple their pro­duce and get an un­der­stand­ing of the busi­ness, about 80 per cent of their cof­fee was ex­ported in­ter­na­tion­ally, with 20 per cent go­ing to the do­mes­tic mar­ket.

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