Mareeba looks to the future
AGRITOURISM is set to boom in Mareeba as farmers look for innovative ways to market their produce to a broader audience.
Agritourism, fostering understanding between farmers and foodies and capatilising on digital marketing strategies were the hot topics of the day.
Skybury Coffee business development manager Paul Fagg outlined the benefits his Mareeba farm had seen since opening a dedicated visitor centre.
“Agriculture is king, but tourism is not against it. They don’t compete, but can be used to compliment each other,” Mr Fagg said.
“We are at the forefront of coffee and papaya production in Australia and we have a strong brand recognition.
“We have a purpose built visitor facility, which drives awareness and demand for our produce.”
Mr Fagg said before the centre opened to allow guests to sample their produce and get an understanding of the business, about 80 per cent of their coffee was exported internationally, with 20 per cent going to the domestic market.