New app to change the mar­ket

Tablelands Advertiser - - LIFESTYLE -

A MA­REEBA farmer is look­ing to change the pad­dock-toplate ex­pe­ri­ence for farm­ers, com­mer­cial food­ies and con­sumers.

Farmer Meets Foodie (FMF) founder Erica Hughes is be­hind the new FMF ap­pli­ca­tion, which is cur­rently be­ing tested and ex­pected to be re­leased early 2018.

“The app is cur­rently be­ing tested in stages and when re­leased will ini­tially in­clude the re­gion from Bowen to Cairns,” she said.

“The plan is to ex­pand through­out Queens­land and Aus­tralia with a range of pro­duce such as fruit, veg­eta­bles and cof­fee, to name a few.”

Mrs Hughes said as a farmer she wanted to find the most ef­fec­tive way to sell pro­duce to com­mer­cial out­lets.

“The will con­nect pro­duc­ers di­rectly with restau­rants, cafes and com­mer­cial food out­lets that wants fresh lo­cal pro­duce,” she said.

“Buy­ers are in­ter­ested in know­ing where and how their food is pro­duced.

“Con­sumers want to know what’s in their food and how it was grown, while vis­i­tors to the re­gion want to taste and ex­pe­ri­ence lo­cal pro­duce.”

Sky­bury Cof­fee busi­ness de­vel­op­ment man­ager Paul Fagg said he was a big sup­porter for the FMF con­cept.

“There is no doubt in my mind that con­sumers are be­com­ing more dis­cern­ing in their pur­chas­ing,” he said.

“They are de­mand­ing clar­ity with how pro­duce is grown.” For more in­for­ma­tion, email info@farmer­meets­foodie.com.au or visit www.farmer­meets­foodie. com.au.

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