New app to change the market
A MAREEBA farmer is looking to change the paddock-toplate experience for farmers, commercial foodies and consumers.
Farmer Meets Foodie (FMF) founder Erica Hughes is behind the new FMF application, which is currently being tested and expected to be released early 2018.
“The app is currently being tested in stages and when released will initially include the region from Bowen to Cairns,” she said.
“The plan is to expand throughout Queensland and Australia with a range of produce such as fruit, vegetables and coffee, to name a few.”
Mrs Hughes said as a farmer she wanted to find the most effective way to sell produce to commercial outlets.
“The will connect producers directly with restaurants, cafes and commercial food outlets that wants fresh local produce,” she said.
“Buyers are interested in knowing where and how their food is produced.
“Consumers want to know what’s in their food and how it was grown, while visitors to the region want to taste and experience local produce.”
Skybury Coffee business development manager Paul Fagg said he was a big supporter for the FMF concept.
“There is no doubt in my mind that consumers are becoming more discerning in their purchasing,” he said.
“They are demanding clarity with how produce is grown.” For more information, email firstname.lastname@example.org or visit www.farmermeetsfoodie. com.au.