US buy­ers fork out for five-star lamb

Tasmanian Country - - THE STOCK REPORT -

CON­SUMERS in the United States are will­ing to pay more for the best qual­ity Aus­tralian lamb.

Amer­i­can con­sumers were will­ing to pay twice as much for Aus­tralian lamb loin that was graded Meat Stan­dards Aus­tralia five-star prod­uct, com­pared with ba­sic three-star graded lamb.

The re­sults are from a sur­vey cited by Mur­doch Univer­sity Nu­tri­tion Pethick.

The study also re­vealed Chi­nese con­sumers were pre­pared to pay $27/kg while lamb-lov­ing Aus­tralians were will­ing to fork out $33/kg.

“The Chi­nese clearly are pre­pared to pay for qual­ity, per­haps not ev­ery day but for a spe­cial oc­ca­sion,’’ Pro­fes­sor Pethick said. Bio­chem­istry and Pro­fes­sor David

A re­cent study eval­u­ated grass and grain-fed lamb and meat from young, five-mon­thold an­i­mals ver­sus 12-mon­thold types in the United States mar­ket.

Sheep Pro­duc­ers Aus­tralia chair­man Al­lan Pig­gott said the fu­ture was pos­i­tive with global sheep­meat con­sump­tion fore­cast to rise 10 per cent in the next seven years.

Mr Pig­gott said the big chal­lenge would be the fore­cast fall in US and Mex­i­can con­sump­tion.

This was ex­pected to take place be­cause of an­i­mal wel­fare and en­vi­ron­men­tal con­cerns and non-tar­iff bar­ri­ers.

“The aver­age Amer­i­can con­sumes 400 grams of sheep meat, or one meal, per year, with the ma­jor­ity never tast­ing lamb,’’ Mr Pig­gott said.

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