US buyers fork out for five-star lamb
CONSUMERS in the United States are willing to pay more for the best quality Australian lamb.
American consumers were willing to pay twice as much for Australian lamb loin that was graded Meat Standards Australia five-star product, compared with basic three-star graded lamb.
The results are from a survey cited by Murdoch University Nutrition Pethick.
The study also revealed Chinese consumers were prepared to pay $27/kg while lamb-loving Australians were willing to fork out $33/kg.
“The Chinese clearly are prepared to pay for quality, perhaps not every day but for a special occasion,’’ Professor Pethick said. Biochemistry and Professor David
A recent study evaluated grass and grain-fed lamb and meat from young, five-monthold animals versus 12-monthold types in the United States market.
Sheep Producers Australia chairman Allan Piggott said the future was positive with global sheepmeat consumption forecast to rise 10 per cent in the next seven years.
Mr Piggott said the big challenge would be the forecast fall in US and Mexican consumption.
This was expected to take place because of animal welfare and environmental concerns and non-tariff barriers.
“The average American consumes 400 grams of sheep meat, or one meal, per year, with the majority never tasting lamb,’’ Mr Piggott said.