“It’s not about be­ing on a diet. It’s about hav­ing an easy diet of great food.” - - TASTE LIFE -

meet eat real

Strug­gling to meet your healthy eat­ing goals? With so many com­pet­ing health myths, im­pos­si­ble diet rules and other ev­ery­day hur­dles it’s not easy to cut through to what’s real about healthy. That’s where Eat Real comes in. We’re go­ing to make it eas­ier than ever for you to eat well ev­ery day. We hon­estly be­lieve that with the right recipes, tools and knowhow, it’s not that hard. Eat Real makes healthy eat­ing sim­ple, achiev­able and su­per tasty. It’s all about en­joy­ment and bal­ance. No favourite foods are com­pletely off the menu. There’s even room for sweet treats and the odd glass of wine! We’re talk­ing real food, with real taste that’s real healthy.

real healthy

We’re set­ting the record straight on health fads, con­fus­ing diet trends and im­prac­ti­cal food rules. We’re here to show you that healthy eat­ing isn’t com­pli­cated, it’s just about mak­ing good choices. Eat Real is not about be­ing on a diet. It’s about hav­ing lots of healthy food ideas at your fin­ger­tips, with thou­sands of recipes to suit ev­ery per­son and ev­ery fam­ily.

real life

We to­tally un­der­stand that eat­ing healthy is not ‘one size fits all’, so Eat Real will help you wher­ever you’re at on your path to healthy. You can bring your fam­ily along, too – they’ll love our health­ier ver­sions of favourite din­ners. Ev­ery di­etary need and pref­er­ence is cov­ered, so even the fussi­est eaters will find some­thing they like. Jump in wher­ever you like. You can dip in and out of our great healthy hacks and fam­ily-friendly recipes, or go all the way with the Eat Real 7-day Kick­start Plan (see p104) and on­line menu plans, with calo­rie-counted and nu­tri­tion­ally balanced recipes and snacks.

real quick & easy

We want to smash the myth – once and for all – that healthy food is tricky and time-con­sum­ing. So we’re de­liv­er­ing food ideas that are tasty, bud­get-friendly and, best of all, has­sle-free. Eat Real is your new ev­ery­day ‘go-to’ for any meal and ev­ery oc­ca­sion, in­clud­ing en­ter­tain­ing.

real bud­get

We’re all watch­ing our wal­let and Eat Real is per­fectly in tune with keep­ing your weekly food bills down while on a bud­get. Be­cause Eat Real em­pha­sises real food that is eas­ily found in your lo­cal su­per­mar­ket, you might just find you’re sav­ing money, es­pe­cially when you’re us­ing our handy shop­ping tools and meal-plan­ning guides.

real sto­ries

We’re ex­cited for Eat Real to be­come a vi­brant com­mu­nity all about shar­ing tips, lessons learnt and clever ideas. We look for­ward to hear­ing about your ex­pe­ri­ences – what works (and what doesn’t!), along with those small game-chang­ing gems that can make a dif­fer­ence for some­one else. We also look for­ward to shar­ing the trans­for­ma­tions that hap­pen when you Eat Real – both from our team, and also across the com­mu­nity.

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