condi­ment psy­chol­ogy?

taste.com.au - - THIS MONTH -

Ever won­der why so many fast-food chains use red, yel­low or both in their lo­gos? It turns out there’s some colour psy­chol­ogy be­hind their choices. Re­search shows that the colour yel­low can evoke feel­ings of com­fort, and red can make you feel hun­gry. Known ca­su­ally as the ‘tomato sauce and mus­tard the­ory’, this con­cept claims to in­flu­ence you at a sub­con­scious level. So when you’re en­ter­tain­ing this sea­son, why not put this the­ory to work at home? Make your guests feel wel­come and whet their ap­petites by bright­en­ing up your ta­ble with bright yel­low and red hues. Think napkins, glassware, flow­ers – you get it!

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