Microsoft admits Windows 10 upgrade push was too aggressive
WELL, KIND OF…
TO MANY USERS, Microsoft’s promise of a free Windows 10 upgrade turned sour due to the company’s use of aggressive and constant nag prompts. The debacle played out over many months and saw Microsoft seemingly content to ignore complaints from thousands of users who were inconvenienced in varying degrees. One woman landed a US$10,000 settlement after the update process crippled her office computers, while a member of an anti-poaching group in Africa took to Reddit in a rage after his pay-per-MB connection got hit with the 17GB update.
Along with some pointed security concerns from the community, the majority of complaints were aimed at the sneaky malware-esque approach that Microsoft took with its update prompts, with one example being a red ‘X’ in the corner of the window that, when clicked, didn’t disregard the update as expected, but just scheduled it for later. In early January, Microsoft’s Chief Marketing Officer mentioned on the Windows Weekly podcast that the red-X incident was the “one particular moment ... we had gone too far”, although he also stated that he thought they “got it right” for a lot of the year and weren’t “too aggressive”.
[ HARRY DOMANSKI ]