Mi­crosoft ad­mits Win­dows 10 up­grade push was too ag­gres­sive

WELL, KIND OF…

TechLife Australia - - HOTSPOT -

TO MANY USERS, Mi­crosoft’s prom­ise of a free Win­dows 10 up­grade turned sour due to the com­pany’s use of ag­gres­sive and con­stant nag prompts. The de­ba­cle played out over many months and saw Mi­crosoft seem­ingly con­tent to ig­nore complaints from thou­sands of users who were in­con­ve­nienced in vary­ing de­grees. One woman landed a US$10,000 set­tle­ment af­ter the up­date process crip­pled her of­fice com­put­ers, while a mem­ber of an anti-poach­ing group in Africa took to Red­dit in a rage af­ter his pay-per-MB con­nec­tion got hit with the 17GB up­date.

Along with some pointed se­cu­rity con­cerns from the com­mu­nity, the ma­jor­ity of complaints were aimed at the sneaky mal­ware-es­que ap­proach that Mi­crosoft took with its up­date prompts, with one ex­am­ple be­ing a red ‘X’ in the cor­ner of the win­dow that, when clicked, didn’t dis­re­gard the up­date as ex­pected, but just sched­uled it for later. In early Jan­uary, Mi­crosoft’s Chief Mar­ket­ing Of­fi­cer men­tioned on the Win­dows Weekly pod­cast that the red-X in­ci­dent was the “one par­tic­u­lar mo­ment ... we had gone too far”, al­though he also stated that he thought they “got it right” for a lot of the year and weren’t “too ag­gres­sive”.

[ HARRY DOMANSKI ]

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