Failed Crowd­fun­der of the Month

SOME­TIMES, EVEN THE MOST SUC­CESS­FUL CROWD­FUNDED PROJECTS DON’T MAKE IT TO YOUR FRONT DOOR...

TechLife Australia - - HOTSPOT - [ SAD TROMBONE ]

LILY DRONE THE AIR­BORNE CAM­ERA THAT NEVER QUITE TOOK OFF www.lily.cam­era

De­spite be­ing named as one of the most trans­par­ent crowd­fund­ing cam­paigns, the Lily drone un­for­tu­nately never got to the distri­bu­tion phase. The Lily jour­ney was not a smooth one, as a fake cam­paign was cre­ated on IndieGoGo in the com­pany’s name to scam back­ers. With worry height­en­ing from sup­port­ers re­gard­ing the lack of reg­u­lar de­mon­stra­tion videos, the early signs were there, warn­ing about a com­pany that didn’t quite know what it was do­ing with the US$34 mil­lion that it had raised in pre-or­ders. In the mid­dle of 2016, the project was sus­pended and de­liv­ery times pushed back. Then even­tu­ally, in early Jan­uary 2017, the team be­hind the Lily an­nounced to back­ers that the com­pany had de­cided to “wind down” and “of­fer re­funds to cus­tomers”. While back­ers will walk away from this hope­fully not out of pocket, that fact will be rather bit­ter­sweet for most, who had hoped and waited for a fairly cheap fly­ing cam­era to fol­low them around and record their ac­tiv­i­ties. This is a sad re­minder that even crowd­fund­ing cam­paigns that far sur­pass their goals don’t al­ways suc­ceed.

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