Failed Crowdfunder of the Month
SOMETIMES, EVEN THE MOST SUCCESSFUL CROWDFUNDED PROJECTS DON’T MAKE IT TO YOUR FRONT DOOR...
LILY DRONE THE AIRBORNE CAMERA THAT NEVER QUITE TOOK OFF www.lily.camera
Despite being named as one of the most transparent crowdfunding campaigns, the Lily drone unfortunately never got to the distribution phase. The Lily journey was not a smooth one, as a fake campaign was created on IndieGoGo in the company’s name to scam backers. With worry heightening from supporters regarding the lack of regular demonstration videos, the early signs were there, warning about a company that didn’t quite know what it was doing with the US$34 million that it had raised in pre-orders. In the middle of 2016, the project was suspended and delivery times pushed back. Then eventually, in early January 2017, the team behind the Lily announced to backers that the company had decided to “wind down” and “offer refunds to customers”. While backers will walk away from this hopefully not out of pocket, that fact will be rather bittersweet for most, who had hoped and waited for a fairly cheap flying camera to follow them around and record their activities. This is a sad reminder that even crowdfunding campaigns that far surpass their goals don’t always succeed.