10%

RE­DUC­TION IN IPHONE 7 PRO­DUC­TION FOR Q1 2017 DUE TO SLUG­GISH SALES.

TechLife Australia - - HOTSPOT -

Ap­ple saw its first rev­enue de­cline in 13 years early on in 2016, and now it’s re­port­edly drop­ping phone pro­duc­tion num­bers by 10%, with the new iPhone 7 and iPhone 7 Plus the main tar­get. The cut, which will take place in the first quar­ter of 2017, is due to the phones be­ing sold “more slug­gishly than ex­pected”, ac­cord­ing to a re­port by Ja­panese fi­nan­cial news­pa­per Nikkei. The new phones’ pro­duc­tion was al­ready sliced by around 20% be­fore re­lease due to ac­cu­mu­lated iPhone 6s stock.

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