Loyalty to major phone brands dropping
MORE AUSSIES ARE WILLING TO SHAKE IT UP, SO KEEP ON YOUR TOES, SAPPLESUNG.
2016 WAS A bit rough for the big smartphone makers. Apple’s iPhone 7 apparently didn’t perform as well as the company had hoped, with many prospective buyers disillusioned by the lack of the headphone jack. In the Android camp, Samsung had a very unfortunate string of explosions tarnish its image, leaving the Galaxy Note 7 banned on most major flights. It’s perhaps unsurprising to hear, then, that there’s been a decline in Aussie loyalty to the major players.
According to finder.com.au, Australia was once a safely-Apple country, and while the most brand loyal customers are still those with iPhones, the number still staunchly iPhone-only has fallen significantly to 33%. Samsung is faring similarly, with their loyalty dropping from 33% to 21%, however most of those Samsung owners surveyed said they would still prefer to stick to Android, rather than shift to iOS. Aside from negligible loyalties to brands like Google, HTC, Sony and Microsoft, that leaves roughly a third of Australians willing to ditch their current brand if the alternative suits them better. This has meant considerable growth for Chinese brands like Huawei and Oppo, with both seeing an increase in interest of 50%, although the trend could also free up these ‘swinging voters’ to be poached by either Samsung or Apple, depending on how well their next big release lands. [ HARRY DOMANSKI ]