Loy­alty to ma­jor phone brands drop­ping

MORE AUSSIES ARE WILL­ING TO SHAKE IT UP, SO KEEP ON YOUR TOES, SAPPLESUNG.

TechLife Australia - - HOTSPOT -

2016 WAS A bit rough for the big smart­phone mak­ers. Ap­ple’s iPhone 7 ap­par­ently didn’t per­form as well as the com­pany had hoped, with many prospec­tive buy­ers dis­il­lu­sioned by the lack of the head­phone jack. In the An­droid camp, Sam­sung had a very un­for­tu­nate string of ex­plo­sions tar­nish its im­age, leav­ing the Gal­axy Note 7 banned on most ma­jor flights. It’s per­haps un­sur­pris­ing to hear, then, that there’s been a de­cline in Aussie loy­alty to the ma­jor play­ers.

Ac­cord­ing to fin­der.com.au, Aus­tralia was once a safely-Ap­ple coun­try, and while the most brand loyal cus­tomers are still those with iPhones, the num­ber still staunchly iPhone-only has fallen sig­nif­i­cantly to 33%. Sam­sung is far­ing sim­i­larly, with their loy­alty drop­ping from 33% to 21%, how­ever most of those Sam­sung own­ers sur­veyed said they would still pre­fer to stick to An­droid, rather than shift to iOS. Aside from neg­li­gi­ble loy­al­ties to brands like Google, HTC, Sony and Mi­crosoft, that leaves roughly a third of Aus­tralians will­ing to ditch their cur­rent brand if the al­ter­na­tive suits them bet­ter. This has meant con­sid­er­able growth for Chi­nese brands like Huawei and Oppo, with both see­ing an in­crease in in­ter­est of 50%, al­though the trend could also free up th­ese ‘swing­ing vot­ers’ to be poached by ei­ther Sam­sung or Ap­ple, de­pend­ing on how well their next big re­lease lands. [ HARRY DOMANSKI ]

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