On­line stream­ing set to over­take pay TV subscriptions in Aus­tralia

NET­FLIX DOM­I­NATES AND LEADS THE CHARGE.

TechLife Australia - - HOTSPOT - [ STREAM ME UP, SCOTTY ] [ HARRY DOMANSKI ]

WITH AN IN­CREASE of 30% on last year’s fig­ures, over 3.7 mil­lion Aus­tralians are now sub­scribed to on­line video-stream­ing ser­vices such as Net­flix and Stan. Ac­cord­ing to the sur­vey, which was con­ducted by Aus­tralian mar­ket-re­search com­pany Tel­syte, these fig­ures put video stream­ing ser­vices on track to beat out pay TV subscriptions within the year — more specifically, by June 2018.

At this stage, around half (49%) of all Aus­tralians are sub­scribed to ei­ther one or the other — stream­ing ser­vice or pay TV — but by June next year, it’s pre­dicted the ma­jor­ity will have tipped in the favour of stream­ing ser­vices. More­over, based on pro­jected data, that ad­van­tage will con­tinue to grow in the fu­ture, par­tic­u­larly as more cus­tomers are con­nected to the NBN.

Of the cur­rent video stream­ing ser­vices, Net­flix has the lion’s share of sub­scribers, with 55% us­ing its ser­vice over the com­pe­ti­tion. Stan comes in next at 24%, and the last 21% is made up of ser­vices from com­pa­nies like Ama­zon, Foxtel and YouTube.

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