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PER­CENT­AGE OF AUS­TRALIANS CON­CERNED OVER WHAT OR­GAN­I­SA­TIONS CAN LEARN FROM THEIR DIG­I­TAL BE­HAV­IOUR

TechLife Australia - - HOTSPOT -

A study con­ducted by mar­ket re­search com­pany EY Sweeney has found that al­most two-thirds of Aus­tralians are wor­ried about what in­for­ma­tion or­gan­i­sa­tions can gather from their dig­i­tal be­hav­iour. The study con­sisted of an on­line sur­vey of 1,500 con­sumers, com­bined with qual­i­ta­tive in­ter­views to aug­ment these re­sults. Over­all, Aus­tralians are con­cerned with the ease of ac­ces­si­bil­ity of per­sonal in­for­ma­tion that these or­gan­i­sa­tions have, with 81% of the par­tic­i­pants agree­ing that “or­gan­i­sa­tions need to be more trans­par­ent and up­front about how they use the con­sumer in­for­ma­tion they cap­ture”.

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