THE SCARY-AS-FAAAAH KICKSTARTER OF THE MONTH! www.amabrush.com | Goal: €50,000 | Raised: €2,723,623 from 22,987 backers | RRP: From €79
Amabrush is hoping to revolutionise the way you brush your teeth. No, it’s not just adding a smart doodad to the handle to tell you what you’re doing wrong. The shape of the brush is completely different, looking more like an orthodontic plate than a toothbrush. The Amabrush apparently goes to work on all your teeth at the same time, taking just 10 seconds. It works by injecting it with special toothpaste that it then squirts out evenly along the brush. The more you spend on your crazy brush, the more add-ons you can get, such as a modular charging station, travel case and silicone tongue cleaner. There’s also an app which helps you customise your brushing experience with different vibration modes and cleaning times. While this all sounds good, we can’t get past how weird this thing looks. True, it might give you the best brush of your life, but sticking that thing in your mouth is going to take some serious guts.