Con­tro­ver­sial data anal­y­sis firm Cam­bridge An­a­lyt­ica ‘closes’

COM­PANY RE­SPON­SI­BLE FOR ‘MAK­ING AMER­ICA GREAT AGAIN’ SHUTS DOWN IN WAKE OF SCAN­DAL.

TechLife Australia - - HOTSPOT - [ JOEL BURGESS ]

AF­TER WAFTING AN orange haired clown into Amer­ica’s high­chair and suc­cess­fully con­vinc­ing swathes of Brits that it was a ‘fit’ idea to Brexit the EU, so­cial me­dia con­sul­tancy firm Cam­bridge An­a­lyt­ica is shut­ting up shop. Know­ing in­ti­mately how much fake news prop­a­gates on the pages of Face­book, the com­pany took to its web­site and Twit­ter to post the of­fi­cial an­nounce­ment that it would be fil­ing for bank­ruptcy fol­low­ing the wide­spread ex­po­sure of its piv­otal role in the Face­book data abuse scan­dal — and, well, that bla­tant video footage cap­tur­ing the com­pany’s com­mer­cial­i­sa­tion of po­lit­i­cal black­mail. Like all good du­bi­ous busi­ness ven­tures, the com­pany then at­tempted to rebrand as Emer­data Lim­ited, an en­tirely dif­fer­ent busi­ness that dealt with “data pro­cess­ing, host­ing and re­lated ac­tiv­i­ties”, shared the same busi­ness ad­dress and fea­tured an iden­ti­cal set of man­age­ment staff as the cast from Cam­bridge An­a­lyt­ica. This del­i­cate de­cep­tion was, how­ever, de­tected and the crafty new busi­ness has, sub­se­quently, also been shut­tered.

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