Controversial data analysis firm Cambridge Analytica ‘closes’
COMPANY RESPONSIBLE FOR ‘MAKING AMERICA GREAT AGAIN’ SHUTS DOWN IN WAKE OF SCANDAL.
AFTER WAFTING AN orange haired clown into America’s highchair and successfully convincing swathes of Brits that it was a ‘fit’ idea to Brexit the EU, social media consultancy firm Cambridge Analytica is shutting up shop. Knowing intimately how much fake news propagates on the pages of Facebook, the company took to its website and Twitter to post the official announcement that it would be filing for bankruptcy following the widespread exposure of its pivotal role in the Facebook data abuse scandal — and, well, that blatant video footage capturing the company’s commercialisation of political blackmail. Like all good dubious business ventures, the company then attempted to rebrand as Emerdata Limited, an entirely different business that dealt with “data processing, hosting and related activities”, shared the same business address and featured an identical set of management staff as the cast from Cambridge Analytica. This delicate deception was, however, detected and the crafty new business has, subsequently, also been shuttered.