More than skin deep

Beau­ti­cians in de­mand

The Advertiser - Careers - - Front Page - CAL­LIE WAT­SON Life­style Re­porter

D EMAND for beauty pro­fes­sion­als trained in mas­sage, aro­mather­apy and re­flex­ol­ogy is in­creas­ing as women look for more than tra­di­tional ‘‘ touch-ups’’ on a trip to the sa­lon.

Em­ploy­ers and ed­u­ca­tors say while ap­point­ments for main­te­nance beauty, such as wax­ing and tan­ning, still are strong, con­sumers are choos­ing ad­di­tional treat­ments in the hope of not only en­hanc­ing their look but also their health.

At TAFE SA, about 120 stu­dents each year com­plete a Diploma of Re­me­dial Mas­sage, a Diploma of Re­flex­ol­ogy, a Diploma of Aro­mather­apy or a Cer­tifi­cate IV in Mas­sage Ther­apy Prac­tice.

Beauty lec­turer Patsy Ge­orge says there are two dis­tinct trends in the in­dus­try.

They fo­cused on the con­cept of ‘‘well­ness’’ – bal­anc­ing the mind and body.

‘‘It’s no longer just about your wax­ing,’’ she says.

‘‘Peo­ple are look­ing for things like re­me­dial mas­sage and aro­mather­apy. In­ter­est in the well­ness side of things is rapidly in­creas­ingly.

‘‘Ad­vanced ma­chin­ery is also be­com­ing more preva­lent.

‘‘You’ve got $50,000 ma­chin­ery be­ing used to do per­ma­nent hair re­moval, skin re­ju­ve­na­tion.’’

Com­ple­men­tary Health­care Coun­cil of Aus­tralia ex­ec­u­tive di- rec­tor Dr Wendy Mor­row says in­creased de­mand means the range of jobs avail­able for any­one qual­i­fied in any­thing from natur­opa­thy to re­me­dial mas­sage has grown sig­nif­i­cantly.

‘‘Just look at mas­sage as one ex­am­ple. That’s now of­fered at gyms and sports cen­tres, health stores, even cruise ships and, of course, in the health and com­mu­nity ser­vice sec­tor,’’ she says.

‘‘When it comes to your natur­opaths and herbal medicine, there’s not only health stores, but phar­ma­cies. It re­ally is seen as com­ple­men­tary, rather than al­ter­na­tive.

‘‘I’d say we’ve had steady growth within the in­dus­try. As with any change, you hit a point where there’s a slow re­al­i­sa­tion there are jobs out there in this area. There is growth and de­mand and we’ve just gone be­yond that point and now there’s a real mo­men­tum.’’

SA Col­lege of Nat­u­ral Medicine deputy prin­ci­pal Marni Mor­row says at­ti­tudes to­wards nat­u­ral ther­a­pies are chang­ing.

‘‘We’re no longer seen as an al­ter­na­tive by a lot of peo­ple, we’re seen as com­ple­men­tary and run along­side con­ven­tional medicine,’’ she says.

‘‘The view that it’s a bunch of hip­pies is ab­so­lutely long gone.’’

Ms Mor­row says each year about 12 to 15 stu­dents from the col­lege grad­u­ate with diplo­mas rang­ing from spe­cial­is­ing in natur­opa­thy to Western herbal medicines.

‘‘I’d say the feed­back we get is that there could be eas­ily dou­ble this amount and that they would have jobs, no wor­ries, and there would still be va­can­cies to fill,’’ she says.

‘‘Ma­ture-age stu­dents look­ing for a ca­reer change and peo­ple who have seen the ben­e­fit of com­ple­men­tary medicine are among those we see the most of.’’

Mas­sage ther­a­pist Claire Farn­den, 29, has spent the past 18 months work­ing at En­dota Day Spa on Run­dle St and chose the ca­reer as it meant she could work and travel.

‘‘I’m from Tas­ma­nia so I had the op­por­tu­nity to work at Cra­dle Moun­tain and I’ve also worked in Queens­land and London,’’ she says.

Pic­ture: Greg Higgs

Mas­sage ther­a­pist Clare Farn­den ap­plies her skills to So­maly Pech at the En­dota Spa in Run­dle St.

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