Look for the com­mon thread to at­tract tal­ent

The Advertiser - Careers - - General Vacancies -

UN­DER­STAND­ING what makes em­ploy­ees tick is the best way to at­tract top tal­ent to an or­gan­i­sa­tion, tal­ent ac­qui­si­tion man­ager Stephen McSweeney says.

The AGL En­ergy man­ager, who is a speaker at the Aus­tralasian Tal­ent Con­fer­ence in Syd­ney later this month, says many job ap­pli­cants have the wrong im­pres­sion about work­ing for his com­pany.

Mr McSweeney says the de­vel­op­ment of an Em­ployer Value Propo­si­tion has helped to in­crease en­gage­ment by 61 per cent in three years at AGL.

But when as­sess­ing how the com­pany is viewed in the mar­ket­place, mis­con­cep­tions such as en­ergy be­ing a dull in­dus­try to work in have to be dis­proved, he says.

‘‘The chal­lenge is to look for the com­mon thread be­tween all em­ploy­ees and nut out the true Em­ployer Value Propo­si­tion of your or­gan­i­sa­tion,’’ he says.

Com­pa­nies can then use real staff, he says, to high­light the true work ex­pe­ri­ence, such as through so­cial me­dia videos.

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