Gentle art of selling
tomers will only buy when they are ready,’’ she says.
‘‘So, like any good salesperson, we need to be patient and only act as guides while people make their own purchase decisions.’’
Ms Smith’s sales tips are: Be compassionate and honest toward your customers, as it builds trust while gradually developing a relationship. ‘‘If appropriate, speak to family members who may be participating in the decision,’’ she says.
Saleswoman Denise Smith with customers Robert and Rita Hunter, who are buying an apartment at a retirement village.