Be prepared to impress
WITH everyone out to impress at the National Careers and Employment Expo, preparation is vital for job hunters to make sure they stand out.
Networking adviser and HLB Mann Judd marketing and business development director David Dercho says it is important to treat this expo differently from a caravan or pet expo.
He says job hunters need to focus on relevant employers and be prepared to sell their skills to those people.
‘‘ This is a rare opportunity for jobseekers and students to meet and potentially impress a future employer and preparation is of the utmost importance,’’ he says.
Dercho encourages expogoers to treat all communication with potential employers as if they are having a job interview.
‘‘ You’ve got a sea of jobseekers out there all looking for a job, so you need to ask yourself what’s going to make you stand out from your com- petitors,’’ Dercho advises. He says visitors can familiarise themselves with the company’s media releases or annual reports, for example, often available on the internet, so they understand issues the company is dealing with and can discuss relevant topics.
‘‘ This will grab their attention and make you stand out as someone who’s done their homework with due diligence and that you have a genuine thirst for knowledge about what they’re doing,’’ he says.
‘‘ Because your time is limited with these employers, it’s important you maximise this opportunity. Leave a positive impression on them because it is a competitive environment and you need to stand out from the pack.’’
Dercho says first impressions are lasting and expogoers should pay extra attention to their presentation. ‘‘ Dress as if you were going for an interview with that company – dress according to the corporate culture of that firm and make sure your presenta- tion is appropriate,’’ he says. Dercho says it is important to go armed with business cards, if possible, and resumes that have been vetted by at least a friend or family member to make sure it is appropriate for your target employers.
‘‘ Offer them a resume – don’t wait for them to ask for a copy because they may not do that. Be proactive and tell them you’d like to leave it with them for review and consideration,’’ he says. Follow-up is vital. Jobseekers should send employers an email within 48 hours, thanking them for their time and consideration of their resume.
– Tom Bowden
Q&A TIME: Visitors talk with exhibitors at the National Careers and Employment Expo.