Re­cruit for dif­fer­ences in gen­der

The Advertiser - Careers - - Front Page -

THE di­vide be­tween men and women in the work­place ex­ists be­fore they walk in the door.

Rand­stad sur­veyed 7000 peo­ple for its an­nual Rand­stad Award for the na­tion’s most at­trac­tive places to work.

It finds men pre­fer sta­bil­ity, ca­reer pro­gres­sion op­por­tu­ni­ties and strong lead­er­ship in their work while women are in­clined to favour work­places with di­ver­sity, flex­i­ble work­ing ar­range­ments and a strong cul­ture.

Chief ex­ec­u­tive Fred van der Tang says or­gan­i­sa­tions must un­der­stand the tal­ent they hope to re­cruit, en­gage and re­tain.

‘‘ Busi­ness lead­ers need to be aware of the dif­fer­ent re­quire­ments males and fe­males are look­ing for and to ap­ply this knowl­edge through the en­tire tal­ent man­age­ment and re­cruit­ment process,’’ he says.

‘‘ Hav­ing a clear un­der­stand­ing of the makeup of your cur­rent and po­ten­tial work­force will help you build a strong em­ployer brand, which will con­trib­ute to over­all growth and suc­cess.’’

Women favour, in or­der of im­por­tance, di­ver­sity, flex­i­ble work­ing ar­range­ments, strong work­place cul­ture, con­ve­nient lo­ca­tion and a pleas­ant work­ing at­mos­phere.

Men favour fi­nan­cial health, ca­reer pro­gres­sion, strong man­age­ment/lead­er­ship en­vi­ron­ment, com­pet­i­tive salary and em­ployee ben­e­fits and long-term job se­cu­rity.

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