Recruit for differences in gender
THE divide between men and women in the workplace exists before they walk in the door.
Randstad surveyed 7000 people for its annual Randstad Award for the nation’s most attractive places to work.
It finds men prefer stability, career progression opportunities and strong leadership in their work while women are inclined to favour workplaces with diversity, flexible working arrangements and a strong culture.
Chief executive Fred van der Tang says organisations must understand the talent they hope to recruit, engage and retain.
‘‘ Business leaders need to be aware of the different requirements males and females are looking for and to apply this knowledge through the entire talent management and recruitment process,’’ he says.
‘‘ Having a clear understanding of the makeup of your current and potential workforce will help you build a strong employer brand, which will contribute to overall growth and success.’’
Women favour, in order of importance, diversity, flexible working arrangements, strong workplace culture, convenient location and a pleasant working atmosphere.
Men favour financial health, career progression, strong management/leadership environment, competitive salary and employee benefits and long-term job security.